Amtrak. Graphic Signage Standards Manual (2010)

Interior Signage

5.10

Sign Band

B7 Sign Type

Sign Overview

These signs are intended

to be integrated with

the architecture of sta

Tickets

tion interiors and are

used to identify Public

B7 Sign Type

and Customer Services

locations. Overhead Sign

Bands may vary in length

according to the archi-

tectural conditions and

length of messages.

Customer Services

Sign Bands are limited

to a maximum of one (1)

B7 Sign Type

message.

Sign Bands indicate ser-

vices by displaying text

messages accompanied

by corresponding sym-

bols.

Comments

Messages may include:

• Baggage Check-in

• Baggage Storage

• Customer Services

• Exit

• Information

• Parcel Check

• Tickets

• Ticketed Passengers

Only Beyond this Point

• Amtrak Welcomes You

to “City Name”

• “Custom Message”

• For the definition of

Custom Message and

proper nomenclature

refer to Chapter 1.0.

• Amtrak® Express is to

be displayed using its

specified symbol logo-

type found on page

2.13.

■

Interior Signage

5.11

Sign Band

B7 Sign Type

Mounting Options

The following Mounting

Tickets & Baggage Check-in

Options illustrate only

two typical scenarios for

the mounting and place-

ment of Sign Bands.

Comments

• Ceiling heights and

Please Wait

mounting conditions

Agent

Available

1 2 3 4 5 6 7 8 9 10

may vary from station

to station allowing

additional Mounting

Options.

• Sign Type B7 is shown

here in combination

with Sign Types B25,

B7 Sign Type at Ticket Counter

B26, and E1.

B7 Sign Type at Service Counter

Interior Signage

5.12

Sign Band

B7 Sign Type

Sign Size and Layout

Graphic Components

verify in field

Sign Length: Varies

9” Module

Unit Size: 1 1/8”

Mounting

Gripper

Symbol Field: 6 3/4”

1 1/8"

Text Size: 5 5/8” Cap Ht.

Comments

Message

Band

• For additional informa-

tion on the use of the

B7 Sign Type

modules, arrows, sym-

bols and text refer to

Chapter 2.0.

• The sign layout illus-

trated here represents a

typical Sign Band based

on a 9” module. For a

smaller Sign Band a 6”

module may be used

and for a larger Sign

Band a 12” module may

be used.

• 6” Module

Unit size: 3/4”

Symbol Field: 4 1/2”

Text size: 3” Cap Ht.

• 12” Module

Unit size: 1 1/2”

Symbol Field: 9”

Text size: 6” Cap Ht.

■

Interior Signage

5.13

Sign Band

B7 Sign Type

Design Intent

Drawing

Finishes

*Paint

• Matthews Acrylic

1) Message band painted AMT Blue*

Polyurethane Low

2) Symbol field silkscreened White

Volatile Organic

3) Symbol silkscreened AMT Blue

Compound (LVOC)

specifications provided.

4) Frutiger 55 Roman text silkscreened White

• AMT Blue

5) Accent bar painted Silver*

Satin VOC# SVOC1142SP

6) Mounting Gripper painted AMT Blue*

• Silver

7) Entire sign clear coated*

Satin VOC# MP18073

• White

Satin VOC# SV202SP

Alternate Finishes:

• Clear Coat

3M Scotchcal Opaque Vinyl:

VOC Satin Clear

• 3M Scotchcal Electrocut White 7725-10 to match White

#281228

• 3M Scotchcal Controltac Light Silver Metallic 180C-220 to match Silver

For fabrication and

• Entire sign panel clear coated before vinyl application*

installation informa-

tion refer to Chapter

11.0.

Message Line

B7 Sign Type

Interior Signage

5.14

Wall Directional

B8, B9 and

B10 Sign Types

Sign Overview

Similar to B1, B2 and B3

Sign Types, these signs

Baggage Check-in

are used as a primary

source for directional

B8 Sign Type

information. They are

smaller in size and may

vary in length to accom-

modate short and long

messages.

B8 Sign Type

These signs contain a

Tickets &

maximum of one (1)

directional message.

Baggage Check-in

B9 Sign Type

These signs contain a

B9 Sign Type

maximum of two (2)

directional messages.

B10 Sign Type

These signs contain a

maximum of three (3)

directional messages.

Comments

Trains

• Signs shown on this

page include examples

Tickets &

of messages used on

Wall Directionals.

Baggage Check-in

Information for these

signs should be based

on station specific way-

B10 Sign Type

finding needs.

• When establishing the

order of multiple mes-

sages, services located

straight ahead should

be listed first followed

by services located to

the right and then to

the left. The use of

diagonal arrows should

logically follow the

established pattern.

• For proper nomencla-

ture refer to Chapter

1.0.

■

Interior Signage

5.15

Wall Directional

B8, B9 and

B10 Sign Types

Mounting Option

The following Mounting

Option provides typical

guidelines for the place-

ment of Wall Directional

signs.

B9, B10 and B11 Sign

Types may be placed

following the mounting

condition illustrated on

this page.

Comments

• Ceiling heights and

mounting conditions

may vary.

• Wall Directional signs

may also be mounted

on columns. If column

mounted at less than

6’-8” (80”) above

finished floor, signs

shall not project more

than 12” from column

edges.

B10 Sign Type Wall Mounted

Interior Signage

5.16

Wall Directional

B8, B9 and

B10 Sign Types

Sign Size and Layout

Graphic Components

3'- 0"

Sign Length: 3’-0”

4 1/2"

4 1/2” Module

9/16"

Unit Size: 9/16”

Arrow Field: 2 13/16”

Symbol Field: 3 3/8”

Text Size: 2 1/4” Cap Ht.

Message

Line 1

Divider Line: 1/8”

B8 Sign Type

Sign Length: 2’-0”

3” Module

Unit Size: 3/8”

Arrow Field: 1 7/8”

Symbol Field: 2 1/4”

Message

Line 1

Text size: 1 1/2” Cap Ht.

Preview Bar Divider

Message

Line 2

Line: 1/4” x 1 1/2”

Comment

B9 Sign Type

For additional informa-

tion on the use of mod-

ules, arrows, symbols and

text refer to Chapter 2.0.

Message

Line

Message

Line

Message

Line

B10 Sign Type

■

Interior Signage

5.17

Wall Directional

B8, B9 and

B10 Sign Types

Design Intent

Drawing

Finishes

*Paint

• Matthews Acrylic

1) Arrow silkscreened White

Polyurethane Low

2) Symbol painted AMT Blue*

Volatile Organic

3) Symbol field silkscreened White

Compound (LVOC)

specifications provided.

4) Frutiger 55 Roman text silkscreened White

• AMT Blue

5) Message band painted AMT Blue*

Satin VOC# SVOC1142SP

6) Divider lines silkscreened White

• Silver

(A divider line is used only when there is a change in direction)

Satin VOC# MP18073

7) Accent bar painted Silver*

• White

8) Entire sign clear coated*

Satin VOC# SV202SP

• Clear Coat

VOC Satin Clear

Alternate Finishes:

#281228

3M Scotchcal Opaque Vinyl:

For fabrication and

• 3M Scotchcal Electrocut White 7725-10 to match White

installation informa-

tion refer to Chapter

• 3M Scotchcal Controltac Light Silver Metallic 180C-220 to match Silver

11.0.

• Entire sign panel clear coated before vinyl application*

Message Line 1

Message Line 2

Message Line 3

B8, B9 and B10 Sign Types

Accent Bar applies

to each sign type

Interior Signage

5.18

Wall Directional

B11, B12 and B13

Sign Types

Sign Overview

Similar to B4, B5 and B6

Sign Types, these signs

Baggage Check-in

incorporate the use of

the Preview Bar and are

also used as a source for

B11 Sign Type

directional information.

They are smaller in size

and may vary in length

to accommodate short

and long messages.

Tickets &

B11 Sign Type

These signs contain the

Baggage Check-in

maximum allowance of

one (1) primary direction-

al message and five (5)

B12 Sign Type

Preview Bar Messages.

B12 Sign Type

These signs contain the

maximum allowance of

two (2) primary messages

Trains

and five (5) Preview Bar

Messages.

Tickets &

B13 Sign Type

These signs contain the

Baggage Check-in

maximum allowance

of three (3) primary

messages and five (5)

B13 Sign Type

Preview Bar Messages.

Comments

• Information for Wall

Directionals should be

based on station spe-

cific wayfinding needs.

• When establishing the

order of multiple mes-

sages, services located

straight ahead should

be listed first followed

by services located to

the right and then to

the left. The use of

diagonal arrows should

logically follow the

established pattern.

• For proper nomencla-

ture refer to Chapter

1.0.

■

Interior Signage

5.19

Wall Directional

B11, B12 and B13

Sign Types

Mounting Option

The following Mounting

Option provides a guide-

line for the typical place-

ment of Wall Directionals

that include the use of a

Preview Bar.

B11, B12 and B13 Sign

Types may be placed

following the mounting

condition illustrated

on this page.

Comments

• Ceiling heights and

mounting conditions

may vary.

• Wall Directional signs

may also be mounted

on columns. If column

mounted at less than

6’-8” (80”) above fin-

ished floor, signs shall

not project more than

12” from column edges.

B13 Sign Type Wall Mounted

Interior Signage

5.20

Wall Directional

B11, B12 and B13

Sign Types

Sign Size and Layout

Graphic Components

3'-0"

Sign Length: 3’-0”

4 1/2"

4 1/2” Module

Unit Size: 9/16”

9/16"

Arrow Field: 2 13/16”

Symbol Field: 3 3/8”

Text Size: 2 1/4” Cap Ht.

Message

Line 1

Divider Line: 1/8”

Sign Length: 2’-0”

3” Module

B11 Sign Type

Unit Size: 3/8”

Arrow Field: 1 7/8”

Symbol Field: 2 1/4”

Text size: 1 1/2” Cap Ht.

Preview Bar Divider

Message

Line 1

Line: 1/4” x 1 1/2”

Comment

Message

Line 2

For additional informa-

tion on the use of mod-

ules, arrows, symbols and

B12 Sign Type

text refer to Chapter 2.0.

Message

Line 1

Message

Line 2

Message

Line 3

B13 Sign Type

■

Interior Signage

5.21

Wall Directional

B11, B12 and B13

Sign Types

Design Intent

Drawing

Finishes

*Paint

1) Arrow silkscreened White

• Matthews Acrylic

Polyurethane Low

2) Symbol silkscreened AMT Blue

Volatile Organic

3) Symbol field silkscreened White

Compound (LVOC)

specifications provided.

4) Frutiger 55 Roman text silkscreened White

• AMT Blue

5) Message band painted AMT Blue*

Satin VOC# SVOC1142SP

6) Divider lines silkscreened White

• Silver

(A divider line is used only when there is a change in direction)

Satin VOC# MP18073

7) Arrow silkscreened AMT Blue

• White

8) Symbol field silkscreened AMT Blue

Satin VOC# SV202SP

9) Symbol painted White*

• Clear Coat

VOC Satin Clear

10) Divider line silkscreened AMT Blue

#281228

11) Accent bar painted Silver*

For fabrication and

12) Preview bar painted White*

installation informa-

tion refer to Chapter

13) Entire sign clear coated*

11.0.

Alternate Finishes:

3M Scotchcal Opaque Vinyl:

• 3M Scotchcal Electrocut White 7725-10 to match White

• 3M Scotchcal Controltac Light Silver Metallic 180C-220 to match Silver

• Entire sign panel clear coated before vinyl application*

Message Line 1

Message Line 2

Message Line 3

Accent Bar applies

to each sign type

B11, B12 and B13 Sign Types

Interior Signage

5.22

Service Identifier

B14, B15 and B16

Sign Types

Sign Overview

These signs are used

within stations to iden-

tify Public and Customer

Services locations within

station interiors.

B14 Sign Type

Service Identifier

These signs display

symbols only.

B14 Sign Type

Luggage

The nearest

B15 Sign Type

Service Identifier

accessible

Carts

entrance is

These signs display

symbols supported

located on

with text messages.

B15 Sign Type

7th Avenue

B16 Sign Type

Service Identifier

These signs display

B16 Sign Type

symbols supported

by additional text.

They are used to direct

customers to available

accessible services.

Comments

• Service Identifiers

may include Custom

Messages. For the

definition of Custom

Message and proper

nomenclature refer

to Chapter 1.0.

• For a complete list of

available Public and

Customer Services

Symbols refer to

Chapter 2.0.

■

Interior Signage

5.23

Service Identifier

B14, B15 and B16

Sign Types

Mounting Options

Plan View

The following Mounting

Options provide guide-

Wall

lines for the placement of

Service Identifiers.

Mounting Options:

Luggage

Carts

1) Flag mounted

2) V-mounted

3) Wall mounted

Comment

Ceiling heights and

mounting conditions

may vary.

Text

Telephone

TDD

B15 Sign Type

Interior Signage

5.24

Service Identifier

B14, B15 and B16

Sign Types

Sign Size and Layout

Graphic Components

Mounting

Gripper

9” Module

Unit Size: 1 1/8”

1 1/8"

Symbol Field: 6 3/4”

4-1/2” Module

Unit Size: 9/16”

1 1/8"

Support Text Size: 1 1/8”

Cap Ht. for two lines

Support Text Size: 9/16”

x-height for three lines

Comment

For additional informa-

tion on the use of mod-

ules, arrows, symbols and

Line

9/16"

Line

text refer to Chapter 2.0.

Line

B14 and B15 Sign Types

Mounting

Gripper

1 1/8"

Line

9/16"

Line

B16 Sign Type

■

Interior Signage

5.25

Service Identifier

B14, B15 and B16

Sign Types

Design Intent

Drawing

Finishes

*Paint

• Matthews Acrylic

1) Background field painted AMT Blue*

Polyurethane Low

2) Symbol field silkscreened White

Volatile Organic

3) Symbol silkscreened AMT Blue

Compound (LVOC)

specifications provided.

4) Frutiger 65 Bold text silkscreened AMT Blue

• AMT Blue

5) Background field painted White*

Satin VOC# SVOC1142SP

6) Accent bar painted Silver*

• Silver

7) Gripper extension on mounting side only for flag mounted conditions

Satin VOC# MP18073

8) Entire sign clear coated*

• White

Satin VOC# SV202SP

• Clear Coat

Alternate Finishes:

VOC Satin Clear

3M Scotchcal Opaque Vinyl:

#281228

• 3M Scotchcal Electrocut White 7725-10 to match White

For fabrication and

• 3M Scotchcal Controltac Light Silver Metallic 180C-220 to match Silver

installation informa-

tion refer to Chapter

• Entire sign panel clear coated before vinyl application*

11.0.

Line 1

Line 2

Line 3

Line 4

Line 5

B14 and B15 Sign Types

Line 6

Line 7

B16 Sign Type

Interior Signage

5.26

Restroom Identifier

B17 and B18

Sign Types

Sign Overview

These signs are used

within stations to iden-

tify a restroom facility or

location.

B17 Sign Type

These wall mounted

signs identify restroom

facilities. In conformance

with ADA these signs are

required to display mes-

WOMEN

sages through the use

(Grade 2 Braille)

of Raised Characters and

Grade 2 Braille equiva-

B17 Sign Type

B18 Sign Type

lent messages. They also

display corresponding

symbols within geometric

shapes.

B18 Sign Type

These door mounted

signs identify restroom

facilities.

In conformance with

California Title 24,

MEN

Women’s restrooms are

(Grade 2 Braille)

identified by a circle

raised from the door,

B17 Sign Type

B18 Sign Type

Men’s restrooms by a

raised equilateral triangle

and the Unisex restrooms

by a raised triangle on

top of a raised circle. B18

Sign Types also display

corresponding symbols

within these geometric

shapes.

For proper nomenclature

refer to Chapter 1.0.

RESTROOM

(Grade 2 Braille)

B17 Sign Type

B18 Sign Type

■

Interior Signage

5.27

Restroom Identifier

B17 and B18

Sign Types

Mounting Option

9" min.

The following Mounting

Option provides a guide-

line for the placement of

Restroom Identifiers.

Tactile

Restroom identifiers

Characters

require the installation

of both B17 Sign Type

(wall mounted) and

B18 Sign Type (door

mounted) signs.

Comments

RESTROOM

• B17 Sign Types shall be

located so that a clear

floor space of 18” mini-

mum by 18” minimum,

centered on Tactile

Characters, is provided

beyond the arc of any

door swing between

the closed position and

the 45 degree open

position, see Chapter

3.0.

• For ADA mounting

guidelines for Raised

Character signs refer to

B17 Sign Type Wall Mounted

Chapter 3.0.

B18 Sign Type Door Mounted

Interior Signage

5.28

Restroom Identifier

B17 and B18

Sign Types

Sign Size and Layout

Graphic Components

9” Module

1 1/8"

Unit size: 1 1/8”

Symbol Field: 6 3/4”

3” Module

Unit size: 3/8”

1 1/8"

Text size: 3/4” All Caps

Grade 2 Braille

Comment

For additional informa-

tion on the use of mod-

3/8"

ules, arrows, symbols and

text refer to Chapter 2.0.

WOMEN

MEN

(Grade 2 Braille)

B17 Sign Type

1 1/8"

3/8"

RESTROOM

(Grade 2 Braille)

B17 Sign Type

B18 Sign Types

■

Interior Signage

5.29

Restroom Identifier

B17 and B18

Sign Types

Design Intent

Drawing

Finishes

Comment

B18 Sign Types must con-

1) 1/4” thick Exterior grade photo polymer panel with raised symbol field and

trast with existing doors.

raised tactile and Braille letters, background field painted AMT Blue*

Dark doors may require

2) Symbol field raised 1/32” painted White* with symbol silkscreened to match

White* symbol fields with

AMT Blue*

AMT Blue* symbols.

3) Message field painted White*

*For paint and color spec-

ifications please refer to

4) Frutiger 55 Roman raised 1/32” characters, painted AMT Blue*

page 2.10.

5) Grade 2 Braille painted White*

For fabrication and

6) Symbol field 1/4” acrylic painted to match AMT Blue* or White*

installation informa-

7) Symbol silkscreened White* or AMT Blue*

tion refer to Chapter

11.0.

8) Symbol silkscreened AMT Blue* or White*

9) Symbol Field raised 1/4” acrylic painted White* or AMT Blue*

10) Entire sign panel clear coated*

WOMEN

MEN

RESTROOM

(Grade 2 Braille)

(Grade 2

Braille)

(Grade 2 Braille)

B17 Sign Type

B18 Sign Type

Interior Signage

5.30

Permanent

Room Identifier

B19, B20 and B21

Sign Types

Sign Overview

These signs are used

within stations to identify

ROOM 222

rooms designated as

permanent and must

conform with ADA

requirements for Tactile

B19 Sign Type

Characters.

Raised Character messag-

es must be written in cap-

ital letters, raised 1/32”

and be accompanied by a

Grade 2 Braille message

STATION

equivalent directly below

the Raised Characters.

MANAGER

Messages may include:

• AUTHORIZED

PERSONNEL ONLY

• STATION MANAGER

• JANITOR’S CLOSET

• MECHANICAL ROOM

B20 Sign Type

• ROOM “##”

• CUSTOM MESSAGE

For the definition of

Custom Message and

proper nomenclature

refer to Chapter 1.0.

AUTHORIZED

PERSONNEL

ONLY

B21 Sign Type

■

Interior Signage

5.31

Permanent

Room Identifier

B19, B20 and B21

Sign Types

Mounting Option

9" min.

The following Mounting

Option provides a guide-

line for the placement

of Permanent Room

Tactile

Characters

Identifiers.

B19, B20 and B21 are all

mounted as shown on

this page.

AUTHORIZED

Comments

PERSONNEL

ONLY

• Permanent Room

Identifiers shall be wall

mounted.

• Permanent Room

Identifiers shall be

located so that a clear

floor space of 18” mini-

mum by 18” minimum,

centered on Tactile

Characters, is provided

beyond the arc of any

door swing between

B21 Sign Type Wall Mounted

the closed position and

the 45 degree open

position, see Chapter

3.0.

• For ADA mounting

guidelines for Raised

Character signs refer to

Chapter 3.0.

Interior Signage

5.32

Permanent

Room Identifier

B19, B20 and B21

Sign Types

Sign Size and Layout

Graphic Components

4 1/2” Module

3/8"

Unit size: 9/16”

Text size: 1 1/8” All Caps

Grade 2 Braille

TACTILE

3/4" cap ht.

3/8"

1/32" raised characters

3/8"

TACTILE

3” Module (Nominal*)

(Grade

Braille)

Grade 2 Braille

Unit size: 3/8”

Text size: 3/4” All Caps

B19 Sign Type

Grade 2 Braille

* Module height

increased to 3 3/8” to

comply with Section

4 1/2"

703.3.2 of the current

ADA. Braille shall be

9/16"

separated 3/8” minimum

from tactile characters

1 1/8" cap ht.

and from bottom of sign.

9/16"

TACTILE

1/32" raised characters

MESSAGE

HERE

(Grade 2

Braille)

Grade 2 Braille

B20 Sign Type

13 1/2"

4 1/2"

9/16"

1 1/8" cap ht.

9/16"

TACTILE

1/32" raised characters

MESSAGE

HERE

(Grade 2

Braille)

Grade 2 Braille

B21 Sign Type

■

Interior Signage

5.33

Permanent

Room Identifier

B19, B20 and B21

Sign Types

Design Intent

Drawing

Finishes

*For paint and color spec-

ifications please refer to

1) 1/4” thick Exterior grade photo polymer panel with raised tactile and Braille

page 2.10.

letters, background field painted AMT Blue*

For fabrication and

2) Frutiger 55 Roman 1/32” raised characters, painted White*

installation informa-

3) Grade 2 Braille painted AMT Blue*

tion refer to Chapter

11.0.

4) Entire sign panel clear coated*

TACTILE

MESSAGE

HERE

(Grade 2 Braille)

TACTILE

(Grade 2 Braille)

B19 Sign Type

B20 Sign Type

TACTILE

MESSAGE

HERE

(Grade 2 Braille)

B21 Sign Type

Interior Signage

5.34

Freestanding Custom

Message Inserts and

Sign Housings

B22a and B22b

Sign Types

Sign Overview

These signs are used to

display information or

Please

changes in procedure

that may vary from sta-

Wait For

tion to station. They

may also display notices

and posters furnished by

Available

Amtrak.

Agent

Custom Message Inserts

have been designed to

fit standard off-the-shelf

Freestanding Sign

Housing Products.

B22 Sign Type inserts con-

tain messages referred

to as Custom Messages.

Custom Messages should

B22a Sign Type (11x17)

be kept simple and must

follow proper Amtrak

usage and style.

For the definition of

Custom Message and

proper nomenclature

Acela

refer to Chapter 1.0.

Express

Ticketing

B22b Sign Type (22x28)

■

Interior Signage

5.35

Freestanding Custom

Message Inserts and

Sign Housings

B22a and B22b

Sign Types

Mounting Options

The following Mounting

Options provide a

guideline the use of

Freestanding Custom

Message Inserts (B22 Sign

Type) in recommended

Freestanding Sign

Housings.

For specifications and

ordering Freestanding

Sign Housing prod-

ucts contact Amtrak

Signage Brand

Management.

B22a

B22b

Interior Signage

5.36

Freestanding Custom

Message Inserts and

Sign Housings

B22a and B22b

Sign Types

Sign Size and Layout

Graphic Components

11"

B22a Sign Type (11x17)

3” Module

Unit Size: 3/8”

Text Size: 3/4” x-height of

3/8"

lower case letters

3/8"

Line

B22a Sign Type (11x17)

■

Interior Signage

5.37

Freestanding Custom

Message Inserts and

Sign Housings

B22a and B22b

Sign Types

Sign Size and Layout

Graphic Components

22"

B22b Sign Type (22x28)

18"

6” Module

Unit Size: 3/4”

Text Size: 1 1/2” x-height

of lower case letters

3/4"

Line

B22b Sign Type (22x28)

Interior Signage

5.38

Freestanding Custom

Message Inserts and

Sign Housings

B22a and B22b

Sign Types

Design Intent

Drawing

*For paint and color

Finishes

specifications please refer

1/16” thick Sintra, background field painted AMT Blue*

to page 2.10.

2) Frutiger 55 Roman text silkscreened color White*

For specifications and

ordering Freestanding

Sign Housing prod-

ucts contact Amtrak

Signage Brand

Management.

Line 1

Line 2

Line 3

Line 4

Line 5

Line 6

Line 7

Line 8

Line 9

B22a Sign Type (11x17)

Line 1

Line 2

Line 3

Line 4

Line 5

Line 6

Line 7

B22b Sign Type (22x28)

■

Interior Signage

5.39

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Sign Overview

These signs are used to

Please

display information or

Wait For

changes in procedure

that may vary from

Available

station to station. They

Agent

may also display notices

and posters furnished by

Amtrak.

Custom Message Inserts

have been designed

B23a Sign Type (11x17)

to fit standard off-the-

shelf Wall Mounted Sign

Housing products.

B23 Sign Types contain

messages referred to

Acela

as Custom Messages.

Thank You

Custom Messages should

Express

be kept simple and must

for Riding

follow proper Amtrak

Ticketing

usage and style.

Amtrak

For the definition of

Custom Message and

proper nomenclature

refer to Chapter 1.0.

B23b Sign Type (22x28)

B23c Sign Type (24x36)

Interior Signage

5.40

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Mounting Options

The following Mounting

Options provide guide-

lines for the use of

Wall Mounted Custom

Message Inserts with

their corresponding Sign

Housings.

B23a

B23b

B23c

■

Interior Signage

5.41

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Sign Size and Layout

11"

Graphic Components

B23a Sign Type (11x17)

3” Module

Unit Size: 3/8”

3/8"

Text Size: 3/4” x-height of

lower case letters

3/8"

Line

B23a Sign Type (11x17)

Interior Signage

5.42

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Sign Size and Layout

Graphic Components

22"

B23b Sign Type (22x28)

6” Module

18"

Unit Size: 3/4”

Text Size: 1 1/2” x-height

of lower case letters

3/4"

Line

B23b Sign Type (22x28)

■

Interior Signage

5.43

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Sign Size and Layout

24"

Graphic Components

B23c Sign Type (24x36)

18"

6” Module

Unit Size: 3/4”

Text Size: 1 1/2” x-height

3/4"

of lower case letters

3/4"

Line

B23c Sign Type (24x36)

Interior Signage

5.44

Wall Mounted

Custom Message

Inserts and Sign

Housings

B23a, B23b and B23c

Sign Types

Design Intent

Drawing

*For paint and color

Finishes

specifications please refer

1) 1/16” thick Sintra, background field painted AMT Blue*

to page 2.10.

2) Frutiger 55 Roman text silkscreened color White*

For specifications

and ordering Wall

Mounted Sign Housing

products contact

Line 1

Amtrak Signage Brand

Line 2

Management.

Line 3

Line 4

Line 5

Line 6

Line 7

Line 8

Line 9

B23a Sign Type (11x17)

Line 1

Line 2

Line 3

Line 4

Line 5

Line 6

Line 7

Line 8

B23b Sign Type (22x28)

Line 9

B23c Sign Type (24x36)

■

Interior Signage

5.45

Station Hours

Lettering

B24 Sign Type

Sign Overview

These signs display sta-

5/8"

tion hours of operation

1 1/8"

and provide a friendly

Amtrak Welcomes You to

3/4"

greeting to Amtrak

5/8"

guests at station

Station Name

3/4"

5/8"

entrances.

3/4"

Station Hours:

Sample layouts included

5/8"

3/4"

on this page indicate the

00:00am - 00:00pm Daily (or Day - Day)

5/8"

size and layout (line spac-

3/4"

00:00am - 00:00pm Alternate Day - Day

ing) recommended for

applied vinyl lettering.

B24 Sign Type, Branded

Use of the branded

version is preferred to

convey Amtrak’s brand

presence at station

entrances.

Amtrak Welcomes You to

3/4"

Comments

5/8"

3/4"

• Station hours of opera-

Station Name

5/8"

tion may vary from

3/4"

Station Hours:

station to station.

5/8"

3/4"

• Station hours at a given

00:00am - 00:00pm Daily (or Day - Day)

5/8"

station may vary with

3/4"

00:00am - 00:00pm Alternate Day - Day

days of the week.

B24 Sign Type

C L

Interior Signage

5.46

Station Hours

Lettering

B24 Sign Type

Mounting Option

The following Mounting

Option provides

guidelines for the place-

ment of vinyl lettering

at station entrances.

Where glass doors do

Amtrak Welcomes You to

Atlanta Station

not exist, station hours

Station Hours:

7:00am - 9:00pm Daily

should be placed on an

adjacent window in close

proximity.

Comments

• 3/4” Frutiger 55 Roman

text in 3M Scotchcal

Electrocut Opaque

Vinyl, White 7725-10.

• Reverse cut vinyl

applied to the interior

side of the glass.

• Baseline for the first

B24 Branded Sign Type

line of copy should start

Single Glass Entrance Door

5’-0” (60”) above

finished floor.

• Width of text should

not exceed 2’-8” (32”).

• Example copy shown

here illustrates how

Amtrak Welcomes You to

Lancaster Station

hours vary from station

Station Hours:

5:00am - 11:59pm Mon - Fri

to station, and with

6:30am - 10:30pm Sat - Sun

days of the week at a

given station.

For additional infor-

mation on application

of vinyl lettering refer

to page 11.2.

B24 Branded Sign Type

Double Glass Entrance Doors

■

Interior Signage

5.47

Sign Type B25

Travelscape

Sign Overview

The Amtrak Travelscape

Variable

consists of large format

wall murals located

behind ticket counters.

Widths of the Travelscape

vary with the widths of

ticket counter back walls.

The B25 Travelscape Sign

Type is typically used in

conjunction with the B26

Brandmark Sign Type,

which consists of cut alu-

minum letters. Sign Type

B25 is not recommended

for ticket counters with

single windows.

B25 and B26 Sign Types at Two-window Ticket Counter

Use of the Travelscape

and Brandmark

requires review by

Amtrak Signage Brand

Management. For

Variable

more information and

design contact Signage

BrandManagement@

amtrak.com

B25 and B26 Sign Types at Three-window Ticket Counter

Interior Signage

5.48

Sign Type B26

Brandmark

Sign Overview

The Amtrak Brandmark

consists of individually

cut, satin finished alu-

minum elements of the

Amtrak logo mounted on

the back walls of ticket

counters.

Depending on the back

wall size and configura-

tion, the Brandmark may

B26 Sign Type, Horizontal Orientation, at Multiple Ticket Windows with Travelscape

be a vertical or horizon-

tal configuration of the

Amtrak logo.

The B26 Brandmark Sign

Type is typically used in

conjunction with the B25

Travelscape Sign Type,

except for single-window

ticket counters, where

Sign Type B26 is used

alone.

Comment

B26 Sign Type, Vertical Orientation, at Multiple Ticket Windows with Travelscape

When the Brandmark is

used at single ticket win-

dows, it is recommended

to paint the back wall to

match AMT Blue* before

Brandmark installation.

*For paint and color

specifications please refer

to page 2.10. Also see

page 11.1 for painting

on plaster, gypsum board

and cork.

B26 Sign Type at Single Ticket

Use of the Travelscape

Window without Travelscape

and Brandmark

requires review by

Amtrak Signage Brand

Management.

■

Interior Signage

5.49

Individually-cut

Letters

B27 Sign Type

Sign Overview

Individually-cut Letters

A B C D E F G H I J K L M N

are used mainly in

Historic Stations to

O P Q R S T U V W X Y Z

provide directional infor-

mation or identify avail-

a b c d e f g h i j k d m n

able public or customer

services.

o p q r s t u v w x y z

Frutiger 65 Bold letters

are to be used in all

conditions. The material

Frutiger 65 Bold

may be satin finished

aluminum either surface-

or pin-mounted.

These signs can also be

used on the exterior of

To Street

the building to display

station names. Careful

B27 Sign Type

assessment of mounting

conditions is required to

protect the existing archi-

tectural value of station

interiors and exteriors.

Use of individually-cut

letters requires review

by Amtrak Signage

Brand Management.

Interior Signage

5.50

Individually-cut

Letters

B27 Sign Types

Mounting Options

The following Mounting

Options provide guide-

To Trains

lines for typical place-

ment of individually-cut

letters.

For fabrication and

installation informa-

tion refer to Chapter

11.0.

B27 Sign Type (Station Interior)

Emeryville

B27 Sign Type (Station Interior)

■

Amtrak. Graphic Signage Standards Manual (2010) - page 3