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Chapter 3
Coordinate PSYOP Support With Key Personnel From Supported Components, Organizations,
and/or Agencies
331-305-0231
Conditions: Given a requirement as a PSYOP staff planner or operations noncommissioned officer in
charge within a Psychological Operations support element (PSE) or Psychological Operations task force
(POTF) to coordinate PSYOP support, and given the supported unit’s plan and the PSYOP tab/appendix
to the operations order.
Standards: Establish PSYOP support with key personnel from supported components, organizations,
and/or agencies.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Contact the supported commander or designated representative (chief of staff
or J-3/G-7/S-7) and provide briefing to the supported commander or
designated representative on PSYOP capabilities.
a. POTF/PSE organization, equipment, personnel, and employment options.
b. Available dissemination means/assets/products.
c. Constraints and restrictions (approval process, PSYOP arguments, and
audiences to be used and avoided).
Note: Brief on what PSYOP assets are on hand or available through coordination
with higher PSYOP units. DO NOT lecture the supported commander on overall
PSYOP capabilities and doctrine.
2. Contact and/or supervise coordination with the supported unit's J-3/G-7/S-7,
agency, or organization's intelligence section.
a. Coordinate for PSYOP to take part in the decision-making process, staff
planning for missions, and daily briefings/meetings.
b. Ensure that PSYOP are included in the targeting process.
c. Request a copy of the supported unit’s rules of engagement.
d. Determine the unit's standing operating procedure (SOP) and requirement
for daily-required reports.
3. Contact and/or supervise coordination with the supported unit's J/G/S-2,
agency, or organization's intelligence section.
a. Provide a memorandum from the PSYOP unit S-2 confirming the security
clearances of all PSYOP Soldiers involved in the mission.
Note: If the supported unit has access to the Joint Personnel Adjudication System
(JPAS), all Soldiers’ clearances will be verified using this method.
b. Request access to maneuver unit's intelligence summaries, intelligence
reports, priority intelligence requirements (PIRs), information requirements
(IRs), situation reports, spot reports, retained personnel interrogations,
and interrogation reports.
c. Provide a copy of the current PSYOP PIRs and IRs.
4. Contact and/or supervise coordination with the supported unit's information
operations (IO) officer.
a. Ensure PSYOP are coordinated in mission planning with other nonlethal
fires.
b. Provide a liaison officer to the IO section.
c. Ensure PSYOP air targeting does not conflict with IO targets.
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MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
d. Coordinate for PSYOP to take part in the decision-making process, staff
planning for missions, and daily briefings/meetings.
5.
Contact and/or supervise coordination with the supported unit's J/G/S-5.
a. Determine if there are host nation assets available for product production
and dissemination.
b. Request access to J/G/S-5 message traffic.
6.
Coordinate with the supported unit's J/G/S-6 or signal officer.
a. Determine what communications systems the supported unit has
available, especially Internet, SECRET Internet Protocol Router Network
(SIPRNET), and Nonsecure Internet Protocol Router Network (NIPRNET)
connectivity.
b. Determine what radio frequencies the supported unit operates on.
Coordinate on or for a PSYOP internal radio frequency.
c. Coordinate for AN/CYZ-10 secure fills.
7.
Contact and/or supervise coordination with the J/G/S-1.
a. Provide a copy of the attachment orders and the information on the
Soldiers to be attached to the supported unit.
(1) Provide two copies—one paper, one electronic version.
(2) Include for each attached Soldier—full name, rank, duty position,
social security number, battle roster number, security clearance, blood
type, next of kin, and next-of-kin contact information.
(3) Determine from J/G/S-1 which of the supported unit's subordinate
units the company element will be attached to for administrative and
logistics support (normally the supported unit's headquarters
company).
(4) Provide unit SOP for the personnel reporting (for example, daily
personnel status report).
b. Confirm with J/G/S-1 or headquarters and support company (HSC)
executive officer/1SG for availability of—
(1) Mail services and Internet accesses.
(2) Chaplain and religious services.
(3) Finance services.
(4) Personnel and administrative services.
(5) Soldiers' receipt of the proper financial entitlements for the area of
responsibility/deployment (for example, combat zone tax exclusion,
hazardous duty pay, and family separation pay).
8.
Coordinate with the J/G/S-4.
a. Provide the following information:
(1) Number of battalion/POTF/company personnel being attached.
(2) Number and type of vehicles and generators.
(3) Estimated daily fuel consumption for vehicles and generators.
(4) Number and type of weapons systems.
(5) Battery requirements.
(6) Statement of requirement, as necessary.
28 August 2008
STP 33-37F14-SM-TG
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
b. Obtain information from the J/G/S-4 or HSC executive officer/1SG during
initial linkup about the following:
(1) Unit SOP for requesting supplies.
(2) Availability of PSYOP-specific supplies in the supported unit's supply
chain.
(3) Unit SOP for logistics reporting (for example, daily logistics status
report).
(4) Location of fuel point.
(5) Location of water point, bath, and laundry facilities.
(6) Availability of sundry and comfort packages.
(7) Locations of supported unit's aid station.
(8) Location of ammunition supply point and ammunition basic load/force
protection basic load per weapon.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SIPRNET access is notional for an evaluation, provide a hard-copy product clearly marked to show
classification guidance; for example, CLASSIFIED FOR TRAINING ONLY, UNCLASSIFIED SAMPLE, or
CLASSIFICATION MARKINGS FOR TRAINING PURPOSES ONLY. If classified sources are used,
ensure SIPRNET connectivity and a secure training site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
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STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Coordinate With Agencies Available to Support the PSYOP Plan
331-305-0230
Conditions: Given a PSYOP plan, completed target audience analysis work sheets, series concept work
sheet, series dissemination work sheet, series execution matrix, approved PSYOP actions with
product/action work sheet, and the supported unit’s operation order.
Standards: Identify external agencies, their capabilities, and their missions, and coordinate to gain their
physical support for the PSYOP plan.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Identify unmet physical requirements of the PSYOP plan.
2. Determine existence of external agencies and their respective capabilities
and missions.
3. Determine which requirements can only be met by external agencies.
4. Determine requirements that can be met by internal and external agencies.
5. Tie requirements to specific external agencies for potential support.
6. Coordinate with agencies to obtain support to fulfill requirement.
7. Maintain consistent communication with agency to supervise continued
support for duration of need.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
28 August 2008
STP 33-37F14-SM-TG
3-35
Chapter 3
Develop a Statement of Requirements
331-305-0223
Conditions: Given an unfulfilled requirement during predeployment planning, a warning or deployment
order, unit logistics support standing operating procedure (SOP) outlining statement of requirements
(SOR) submission process/formats, and a computer with appropriate software loaded.
Standards: Produce and submit the SOR in accordance with (IAW) unit SOP.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Determine initial sustainment requirements for all classes of supply I-X.
2. Determine long-term sustainment requirements for all classes of supply I-X.
3. Identify long-term sustainment procedures for support of class I-X.
4. Segregate requirements that will be supported commercially from those
supported through Department of Defense channels.
5. Conduct technical inspection of major end items and pacing items for
deficiencies.
6. Determine communications requirements with supported unit.
7. Identify communication interoperability shortfalls.
8. Articulate unfulfilled requirements IAW supported or parent unit SOP.
9. Submit SOR to higher headquarters for validation and further staffing.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FMI 3-05.140
USASOC PAM 10-5
3-36
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Submit a Request for a Performance-Based Contract
331-305-0224
Conditions: Given a requirement for a performance-based service that cannot be met by Department of
Defense agencies, and given a unit standing operating procedure (SOP) or regulatory guidance outlining
statement of work and contracting procedures.
Standards: Write a request for a performance-based contract to higher headquarters (HQ), including a
statement of work defining the work and performance standards, and including fiscal requirements.
Submit statement of work to contract officer.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Develop the statement of work (also known as performance work statement).
a.
Submit a list of possible vendors (no more than three) found through
market research.
b.
Define the work and the performance standard. (Note: Emphasize the
work to be done—not how to do it.)
(1) Quality.
(2) Quantity.
(3) Timeliness.
c.
Break down the work into its lowest task level and link tasks in a logical
sequence.
(1) Identify the relationship of lower tasks.
(2) Identify the importance of lower tasks.
d.
Provide a range of acceptable performance, as applicable.
e.
Articulate the essential elements for administration after contract award by
addressing the performance evaluation plan.
(1) Identify basis for acceptance and rejection of each performance effort.
(2) Identify the cost of the effort (independent government estimate).
(3) Assign a performance requirement to each task by determining how
the service will be measured.
f.
Review the statement of work and consider content, style, and method.
(1) Content considerations:
(a) Identify only the essential tasks which are expressed in
clear, concise, commonly used, easily understood, and
measurable terms.
(b) Do not repeat material that appears elsewhere in the contract.
(c) Do not include detailed procedures that dictate how the work is to
be accomplished.
(d) As much as practical, write the statement of work as a stand-
alone document, with minimum references to regulatory or other
guidance.
(e) Only reference mandatory requirements.
(2) Style considerations:
(a) Use precise terms and clear, concise wording.
(b) Avoid vague statements or overly technical language.
28 August 2008
STP 33-37F14-SM-TG
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(c) Use the active voice and task-oriented statements. For example,
“the contractor will provide X” as opposed to “X will be provided.”
(d) Avoid abbreviations, acronyms, and ambiguous words and
phrases.
(3)
Method considerations:
(a) Prestaffing will result in a better final product, limit the potential for
disagreements among agency officials prior to award and during
contract performance, and serve to involve program personnel
early in the acquisition process.
(b) Use existing examples of statements of work, particularly those
tested in application.
2.
Determine the fiscal requirements.
a. Estimate the cost of the work (done by certified contracting officer).
b. Reconcile the estimate with the budget, making adjustments as needed if
the work is part of a planned budget.
c. Request additional funds in accordance with the unit’s SOP if the work is
not part of a planned budget.
3.
Request support from the unit contracting officer.
a. Identify unit procedures for establishing contracts.
b. Coordinate with contracting agency through unit logistic channels to
determine submission and information requirements.
c. Prepare information for submission to contracting officer. (Note: Having
completed your statement of work, the majority of your information will
likely come from that document.)
4.
Package the statement of work, budget amendment (if applicable), and
request for contract support, and submit to higher HQ for validation and
staffing.
Note: The S-4 is the primary staff officer for all logistics matters. His specific areas
of responsibility are logistics operations, plans, and transportation. The S-4 has
staff planning and supervision over battlefield procurement and contracting, real
property control, food service, fire protection, bath and laundry services, clothing
exchange, and mortuary affairs.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
3-38
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Conduct an Information Brief on PSYOP Capabilities
331-305-0219
Conditions: Given the requirement to outline the capabilities of a PSYOP element to the supported unit’s
commander or staff, audiovisual equipment or presentation folder, the supported unit’s plan, and the
PSYOP tab/appendix to the operations order.
Standards: Brief the capabilities, limitations, mission, and functions of the PSYOP element to the
supported unit’s commander in accordance with FM 3-05.301, Psychological Operations Process Tactics,
Techniques, and Procedures, Appendix F.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Plan the capabilities briefing.
a.
Analyze the situation.
(1) Determine the audience (supported unit’s commander) preferences.
(a) Determine how well the commander understands the capabilities
of the PSYOP element.
(b) Determine the commander’s interests.
(c) Determine the commander’s personal preferences.
(d) Determine the commander’s anticipated reaction.
(e) Determine the commander’s intent.
(2) Determine the availability of physical facilities, visual aids, and visual
information specialists and other support needed.
(a) Determine the briefing location.
(b) Determine arrangements required.
(c) Determine visual aids and facilities available.
(d) Determine deficiencies.
(e) Determine actions needed to overcome deficiencies.
b.
Estimate the deadlines for each task and schedule the preparation effort.
(1) Finish analysis of the situation.
(2) Prepare preliminary outline.
(3) Determine requirements for visual aids.
(4) Edit or redraft.
(5) Arrange for final review by responsible authority.
(6) Schedule rehearsals, facilities, and critiques.
(7) Rehearse the brief.
2.
Prepare the capabilities briefing.
a. Include supported unit’s mission.
b. Include the PSYOP mission statement.
Note: The PSYOP mission statement is similar to the mission statement in the
PSYOP appendix.
c. Include specific PSYOP element’s capabilities (do not give a broad
PSYOP overview brief).
28 August 2008
STP 33-37F14-SM-TG
3-39
Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(1) Explain equipment capabilities (for example, effective range of a
loudspeaker broadcast and realistic portrayal of PSYOP production
capabilities).
(2) Outline proper PSYOP employment techniques.
(3) Advise as to where on the staff PSYOP falls (J-3 for joint
headquarters and G-7/S-7 for Army headquarters).
d.
Explain the dual reporting chain for the PSYOP element.
(1) Coordinating chain for PSYOP-specific support.
(2) Supported commander’s chain of command.
e.
Advise supported commander on approved PSYOP series for
dissemination.
f.
Advise the commander on the process and timeline for resourcing a new
PSYOP series.
g.
Prepare draft outline.
h.
Include visual aids.
(1) Fill in appropriate material.
(2) Review with appropriate authority.
i.
Revise first draft and edit.
j.
Ensure facts are important and necessary.
(1) Include all necessary facts.
(2) Include answers to anticipated questions.
(3) Refine material.
k.
Plan use of visual aids.
(1) Check for simplicity and readability.
(2) Develop method for use.
l.
Practice.
(1) Rehearse (with visual aids).
(2) Refine.
(3) Isolate key points.
(4) Memorize outline.
(5) Develop transitions.
(6) Use definitive words.
3.
Execute the capabilities briefing.
a. Introduction.
(1) Give a greeting. Address the commander and identify yourself and
your organization.
(2) State the type and classification of briefing. For example, “This is an
unclassified information briefing on Psychological Operations
capabilities.”
(3) State the purpose and scope. Describe complex subjects from
general to specific.
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STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(4) Review outline or procedure. Summarize the key points and general
approach. Explain any special procedures (such as demonstrations or
displays).
b. Main body.
(1) Arrange the main ideas in a logical sequence.
(2) Use visual aids to emphasize main ideas.
(3) Plan effective transitions from one main point to the next.
(4) Be prepared to answer questions at any time.
c. Closing.
(1) Briefly recap main ideas and make a concluding statement.
(2) Ask for questions.
(3) Announce the following speaker (if any).
4. Assess the capabilities briefing.
a. Ensure understanding.
b. Record any recommendations, directives, and other information from the
supported unit commander.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
28 August 2008
STP 33-37F14-SM-TG
3-41
Chapter 3
Conduct a Military Briefing
331-305-0210
Conditions: Given a briefing requirement, research material, access to training aids, a physical facility,
and an audience.
Standards: Select the correct type of briefing to conduct. Based upon operational needs and situation,
the Soldier will utilize the information, decision, mission, or staff briefing format. Once the type of briefing
has been determined, the Soldier will conduct the briefing at the prescribed time.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Determine which type of briefing to conduct (based on the desired outcome/
end state of the briefing.
a. Information briefing.
b. Decision briefing.
c. Mission briefing.
d. Staff briefing.
2.
Analyze the proposed audience and decide—
a. Size.
b. Composition (single or multi-Service military personnel, civilians, foreign
national).
c. Official positions and ranking members.
d. Location of briefing.
e. Level of professional knowledge of the audience to which the subject will
be presented (such as generalist or specialist).
f.
Special interest or personal preference.
3.
Analyze the briefing requirement and determine—
a. Specific points that require detailed explanation.
b. Desired coverage of the subject matter.
4.
Decide how much time is required.
5.
Determine how much time is allocated.
6.
Determine the classification of the briefing.
a. Verify the security clearance of all personnel to be briefed.
b. Verify the security clearance of all support personnel.
c. Determine access control requirements.
7.
Inspect the facility and determine—
a. Where the briefing will be presented.
b. What supporting equipment is required and available.
c. What coordination is required.
d. If the facility will accommodate the size of the audience.
e. If any actions are required to correct deficiencies.
f.
If the facilities are approved/cleared to the highest level of material to
be discussed.
8.
Prepare the briefing.
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28 August 2008
MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
a. Prepare an outline of the briefing.
(1) Collect research materials.
(2) Conduct research and become familiar with the subject.
(3) Collect authoritative opinions and facts (if time permits).
(4) Prepare a draft briefing.
(a) State objectives.
(b) Isolate main points.
(c) Decide most logical flow from one main point to the next.
(d) Develop answers to anticipated questions.
(e) Identify desired training aids.
b. Arrange for training aids and audiovisual equipment.
c. Practice the briefing.
(1) Conduct rehearsals with support personnel and training aids.
(2) Refine presentation and material.
(3) Commit outline to memory.
9. Finalize the briefing and submit to supervisor for approval.
10. Conduct the briefing.
a. Inform the audience of the security classification of the briefing and the
policy concerning note taking.
b. State the objective and its importance.
c. Present information in a confident, enthusiastic manner.
d. Strive for a clear, concise, and effective delivery.
e. Modulate vocal delivery to the size of the briefing area and audience.
f.
Summarize.
g. Ask for and answer questions to ensure understanding.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 5-0
FM 3-05.302
28 August 2008
STP 33-37F14-SM-TG
3-43
Chapter 3
Subject Area 2
Phase II: Target Audience Analysis
Refine Potential Target Audiences
331-305-0222
Conditions: Given the requirement to begin target audience analysis, supported commander's operation
plan/operation order, a blank target audience analysis work sheet (TAAW), the PSYOP estimate, the
PSYOP tab/appendix, PSYOP objectives, supporting Psychological Operations objectives (SPOs), and
potential target audience (TA) analysis list.
Standards: Identify TAs able to accomplish a specific SPO.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Identify the primary actors (TAs engaging in [or likely to engage in] the
targeted behavior [SPO]).
2. Identify the secondary actors (TAs directly or indirectly influencing the
behavior of the primary actors).
3. Identify the subcategories among the primary and secondary actors.
a. Organizations (military units; political, religious, social, or advocacy
groups; charities; professional associations).
b. Demographic sets (geographic area, gender, age, ethnicity, and tribe).
c. Leaders.
d. Key communicators.
4. Record on the TAAW under Step 1.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-44
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Analyze a Target Audience
331-305-0211
Conditions: Given a refined target audience (TA), a blank target audience analysis work sheet (TAAW),
a supporting Psychological Operations objective (SPO), the supported unit’s plan, the PSYOP
tab/appendix to the operations order, and access to research sources.
Standards: Determine the effectiveness, conditions, vulnerabilities, and susceptibility of the TA in
accordance with (IAW) the Target Audience Analysis Model (TAAM); record the results on a TAAW.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Determine the effectiveness of the TA.
a. Define the desired behavior of the TA.
b. Determine what degree of power, control, or authority the TA has in
regard to the desired behavior.
c. Determine what restrictions affect the TA’s ability to engage in the
desired behavior.
d. Analyze what the overall effect on the SPO would be if the TA conducts
the desired action.
e. Rate the effectiveness on a scale from 0 to 5.
2.
Identify the conditions of the TA using cause-and-effect analysis.
a. Define the current behavior of the TA in relation to the SPO.
b. Identify the causes of the current behavior.
(1) Identify the situations/events contributing to the TA’s current
behavior.
(2) Identify the attitudes/values/beliefs contributing to the TA’s current
behavior.
c. Identify the effects of the current behavior.
(1) Determine the desirable consequences reinforcing this behavior for
the TA.
(2) Determine the undesirable consequences of this behavior for the
TA.
(3) Identify how the TA’s current behavior affects other groups and their
behaviors.
3.
Identify the TA’s vulnerabilities.
a. Identify the psychographics of the TA by answering the following
questions:
(1) What does the TA fear?
(2) What does the TA hate?
(3) What angers the TA?
(4) What does the TA love?
(5) What does the TA consider shameful or embarrassing?
(6) What is the TA dissatisfied with?
(7) What are the cultural norms for the TA?
(8) What does the TA value?
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(9) What are the TA’s frustrations?
Note: The list of psychographics is not all-encompassing.
b. Identify the demographics of the TA or its environment that significantly
affect the TA’s emotions and/or behavior.
c. Identify symbols that have cultural or contextual significance for the TA.
d. Determine the TA’s motives.
(1) Review each condition as well as psychographics and demographics.
(2) Identify any primary motives.
(3) Identify any secondary motives.
(4) Prioritize motives as critical, short-term, or long-term.
4.
Determine the TA’s susceptibility.
a. Identify the perceived risks (negative consequences) by the TA to engage
in the desired behavior.
b. Identify the perceived rewards (positive consequences) by the TA to
engage in the desired behavior.
c. Determine if the desired behavior is consistent with the values and beliefs
of the TA.
d. Rate the susceptibility of the TA on a scale of 1 to 5.
e. Recommend how PSYOP can best influence the TA to engage in the
desired behavior.
5.
Record analysis on a TAAW.
a. Ensure header data is completed, to include—
(1) Analyst name.
(2) Date of analysis or last update.
(3) SPO.
(4) TA.
(5) Classification.
b. File TAAW IAW unit standing operating procedure.
6.
Submit to supervisor for review and approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-46
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Determine the Accessibility of a Target Audience
331-305-0206
Conditions: Given a target audience analysis work sheet (TAAW) with Steps 1 through 5 completed, and
access to research sources.
Standards: Determine how the target audience (TA) currently receives information, current media
patterns and usage, how the TA uses each medium, how involved the TA is, whether the TA accesses
the media individually or with others, what new media can be used to access the TA, and the technical
aspect of each media. Write findings on the TAAW.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Determine how the TA currently receives information.
2.
Determine current media patterns and usage.
3.
Determine how the TA uses each medium.
4.
Determine how involved the TA is in the process. (Is the TA actively or
passively accessing information through each medium?)
5.
Determine whether the TA accesses the media individually or with others.
6.
Determine if new media can be used to access the TA.
7.
Articulate the technical aspect of each media.
8.
Record the analysis on the TAAW.
a. Include header data:
(1) Analyst name.
(2) Date of analysis or last update.
(3) Supporting PSYOP objective.
(4) TA.
(5) Classification.
b. List each medium.
c. Describe each format.
d. List advantages and disadvantages for each medium.
e. Rate each media type from 1 to 5 (5 being the most preferred).
f.
File the TAAW in accordance with unit standing operating procedure.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
28 August 2008
STP 33-37F14-SM-TG
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Chapter 3
References
Required
Related
FM 3-05.301
FM 3-05.302
3-48
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Develop PSYOP Arguments
331-305-0205
Conditions: Given the requirement to develop both main and supporting PSYOP arguments, and a
target audience analysis work sheet (TAAW) with Steps 1 through 6 completed.
Standards: Write a main argument and supporting arguments designed to influence the target audience
(TA) to engage in behavior indicated by the supporting PSYOP objective.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Construct a main argument.
Note: The main argument follows the format: Engaging in X (desired behavior) will
result in Y (desired outcomes for the TA).
a. Determine what behavior/action is desired from the TA.
b. Determine why the TA would desire or benefit from the new behavior.
(1) To obtain something desirable/pleasant (satisfy needs/wants or obtain
a reward).
(2) To avoid something undesirable/unpleasant.
(3) To alleviate negative emotions (fear, anger, guilt, shame, and so on).
(4) To resolve a problem, conflict, or dilemma.
c. Include the reason (vulnerability) the TA should engage in the desired
behavior.
d. Summarize the conclusions the TA must reach to engage in the desired
behavior.
2.
Develop the supporting arguments to increase the TA’s motivation to accept
the main argument.
a. Identify supporting arguments, specific attitudes, and associated values
and beliefs.
b. Address barriers (physical/social) to the TA engaging in the desired
behavior.
c. Include factual evidence.
d. Address causes that contribute to the current behavior.
e. Emphasize positive consequences to the TA for engaging in the desired
behavior.
f.
Emphasize the negative consequences of the TA's current behavior.
g. Minimize the negative consequences of the desired behavior.
h. Exploit vulnerabilities to strengthen the supporting arguments.
Note: Supporting arguments are neither slogans nor the specific language to be
used in the PSYOP series. They provide guidance and direction for series and
product development.
3. Recommend appeals and techniques to present the PSYOP argument.
a. Analyze conditions and vulnerabilities.
b. Analyze the TA's knowledge of the desired behavior.
c. Analyze the TA's interest level (ensure message is personally relevant).
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Chapter 3
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-50
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Refine Initial PSYOP Assessment Criteria
331-305-0221
Conditions: Given the requirement to refine initial PSYOP assessment criteria questions, a target
audience analysis work sheet (TAAW), and a PSYOP tab/appendix while conducting Step 8 of target
audience (TA) analysis.
Standards: Refine a PSYOP assessment criteria question based upon the TA-specific desired and
current behavior to include specific, measurable, and observable dimensions of behavior.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Review the current and desired behavior definitions.
a. If the supporting Psychological Operations objective (SPO) is increasing a
behavior (“TA increases…”), then the refined PSYOP assessment criteria
are derived from the TA’s desired behavior definition.
b. If the SPO is decreasing a behavior (“TA decreases…”) then the refined
PSYOP assessment criteria are derived from the TA’s current behavior
definition.
2. Determine what specific, measurable, and observable data regarding the TA's
behavior is required.
a. Setting: City, town, or area.
b. Frequency: How often a behavior occurs (day/week/month).
c. Intensity: Consequences or severity (results).
d. Rate: Number of occurrences per time unit.
e. Place: Specific location.
f.
Time: Time period that the behavior occurred.
3. Ensure the specific behavior is measurable and observable.
a. Can the number of times the behavior occurs be counted?
b. Can someone observe an individual or group performing this behavior?
Note: If the answer is "NO" to either question, then the behavior is too vague and
needs to be further quantified. The behavior must be specific, measurable, and
observable in order to be effectively targeted by PSYOP.
4. Quantify the specific behavior by writing it in the form of a question for each
TA.
5. Record the questions on the TAAW.
6. Compile the PSYOP assessment criteria categorized under the appropriate
PSYOP objectives and linked to supported unit commander's mission
objectives.
7. Submit the compiled information to the supported unit G/S-2, the PSYOP task
force, or higher PSYOP element for recommendation for inclusion in the
intelligence, surveillance, and reconnaissance plan as a priority intelligence
requirement.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
28 August 2008
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Chapter 3
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-52
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Supervise Target Audience Analysis
331-305-0234
Conditions: Given Psychological Operations objectives (POs), supporting Psychological Operations
objectives (SPOs), a potential target audience list (PTAL), access to PSYOP-relevant information, and
target audience analysis work sheets (TAAWs).
Standards: Analyze individual target audiences (TAs) and record the analysis on the TAAW, including
the effectiveness, conditions, vulnerabilities, susceptibility, accessibility, arguments, recommended
Psychological Operations actions (PSYACTs), and refined assessment criteria.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Ensure initial research for target audience analysis (TAA) is conducted.
a. Integrate strategic studies detachment (SSD) analysts (if available).
b. Review produced analyses and products.
(1) PSYOP appendix to the military capabilities study.
(2) Special PSYOP study.
(3) Special PSYOP assessment.
(4) Assessments of the PSYOP environment.
(5) PSYOP TAAs.
(6) PSYOP issue analyses.
(7) Situation reports.
(8) Intelligence analyses.
(9) Open-source material.
(10) Human intelligence.
2.
Review the refined TA (Step 1 of the TAA model).
a. Ensure the TA is appropriate by answering the following three questions:
(1) What TAs are engaging/likely to engage in the targeted behavior
(SPO)?
(2) What TAs are directly or indirectly influencing the behavior of the
primary actors?
(3) What are the subcategories among the primary and secondary actors
(specific individuals, organizations, and demographic sets)?
b. Select the TA for further analysis.
3.
Review TA effectiveness (Step 2 of the TAA model).
a. Ensure desired behavior definition for the TA is specific, measurable, and
observable.
b. Ensure that the following three questions are answered:
(1) What degree of power, control, or authority does the TA have in
regard to the desired behavior?
(2) What restrictions affect the TA in regard to the desired behavior?
(3) If the TA takes the desired action, what is the overall effect on the
SPO?
c. Review overall rating for effectiveness.
28 August 2008
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
4.
Review identified conditions that affect the TA (Step 3 of the TAA model) and
ensure the following steps are completed on the cause and effect (C/E) chart:
a. Fill in header data.
b. Define the current behavior for the TA.
c. Identify the causes of the current behavior.
d. Identify the effects of the current behavior.
5.
Review the vulnerabilities (Step 4 of the TAA model).
a. Determine vulnerabilities from conditions identified on the C/E chart, and
answer the following questions:
(1) What conditions can be modified to achieve behavior change?
(2) What are the primary and secondary motives?
(3) Why/how do the conditions influence behavior?
(4) How can United States (U.S.)/friendly forces use the vulnerability to
modify the TA’s current behavior?
b. Determine vulnerabilities from careful study of the TA’s society and
culture.
(1) Determine psychographics (psychological characteristics) that affect
the TA’s behavior.
(2) Identify demographic characteristics that affect the TA’s behavior.
(3) Derive additional motives from psychographics/demographics.
(4) Identify symbols that provoke an emotional response.
6.
Review the susceptibility (Step 5 of the TAA model).
a. Determine the risks/rewards of behavior change.
(1) Determine TA’s perceived risks for engaging in desired behavior.
(2) Determine TA’s perceived rewards for engaging in desired behavior.
(3) Determine how consistent the desired behavior is with the values and
beliefs of the TA.
b. Determine susceptibility rating from 1 to 5.
c. Based upon the susceptibility rating, make a recommendation on how
to structure the PSYOP series in order to achieve the SPO.
7.
Review the accessibility (Step 6 of the TAA model).
a. Determine how the TA currently receives its information.
b. Determine the TA’s current media patterns by assessing the reach and
frequency.
c. Determine how the TA uses the medium.
d. Determine how involved the TA is in the process.
e. Evaluate whether the TA accesses the media individually or with others.
f.
Determine what new media can be used to access the TA.
g. List each medium on the TAAW (each rating must be explained on the
TAAW).
(1) List medium.
(2) Describe format.
(3) List advantages and disadvantages.
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STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(4) Rate media on a scale from 1 to 5.
h. Articulate the technical aspect of each media type.
8. Review the arguments and recommend PSYACTs (Step 7 of the TAA model).
a. Articulate a main argument.
b. Determine the appeal to deliver the main argument.
c. Develop supporting arguments by analyzing TA’s vulnerabilities/
conditions.
d. Determine which persuasion techniques have the greatest possibility of
success.
e. Recommend PSYACTs.
(1) Consider friendly actions that will induce the desired behavior change
by exploiting vulnerabilities.
(2) Identify types of units that can execute the activity.
(3) Identify by phase when the activity or action should occur.
9. Review the assessment criteria (Step 8 of the TAA model).
a. Review the current and desired behavior definitions.
b. Determine what specific, measurable, observable data regarding the TA’s
behavior is required.
10. Review the TAAW for accuracy and completeness.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
28 August 2008
STP 33-37F14-SM-TG
3-55
Chapter 3
Subject Area 3
Phase III: Series Development
Develop a Series Concept Work Sheet
331-305-0226
Conditions: Given the requirement to develop a series of products directed at one target audience (TA)
in achieving one supporting Psychological Operations objective (SPO), a supporting PSYOP plan,
completed target audience analysis work sheet (TAAW), PSYOP tab/appendix, the supported unit's
operation order, and a blank series concept work sheet (SCW).
Standards: Complete an SCW while conducting PSYOP series development, completing each step
sequentially to ensure a series of products and actions addresses one SPO. Submit to supervisor for
approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Assign a product number using the universal product numbering and tracking
system.
2. Select the PSYOP arguments and symbols to use for changing the behavior
of the TA.
3. Select the type of media.
a. Base selection on accessibility ratings from the TAAW.
b. Select types of media that ensure sufficient coverage of the TA.
c. Select a media mix that reinforces past exposures.
4. Determine the number of products for each media type based on several
criteria:
a. Complexity of the message that needs to be conveyed.
b. Amount of information that needs to be conveyed.
c. Amount of information each media type can convey on one product.
d. Amount of products sufficient to hold TA interest over time.
5. Establish the suspense date for each product in the series to be designed.
6. Submit the SCW to the supervisor for approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-56
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Complete a Series Dissemination Work Sheet
331-305-0235
Conditions: Given the requirement to sequence and synchronize the dissemination of PSYOP products
and actions within a series, a blank series dissemination work sheet (SDW), a completed series concept
work sheet (SCW), supported unit’s plans/orders, and relevant situation reports.
Standards: Complete an SDW ensuring the PSYOP arguments used in a series are planned and
sequenced in the proper order and listing the six criteria for product dissemination. Submit to supervisor
for approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Specify the overall duration (start date and end date for particular product)
based upon a specific date, a phase of an operation plan or an operation
order, or specific events.
2. Evaluate the timing (time of the day, week, month, or year the product is
disseminated).
3. Determine the frequency or number of times during time period that product is
to be disseminated.
4. Determine the location where product will be disseminated.
5. Determine the physical placement of product within geographic location, or the
type of outlet (radio, television, or newspaper) for mass media.
6. Determine the quantity of products required for production.
7. Submit to supervisor for approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
28 August 2008
STP 33-37F14-SM-TG
3-57
Chapter 3
Complete a Series Execution Matrix
331-305-0236
Conditions: Given the requirement to determine the priorities for execution of a PSYOP series, a
completed series dissemination work sheet (SDW), and a completed series concept work sheet (SCW).
Standards: Using the information in the SDW, complete a series execution matrix (SEM) depicting the
execution timeline of a series from development through posttesting. Submit to supervisor for approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Establish a timeline for all products within the series to include—
a. Synchronization.
b. Translation.
c. Pretesting.
d. Production.
e. Distribution.
f.
Dissemination.
g. Posttesting.
2. Determine the decision points to control the execution of stages within a
series.
3. Determine the product prototype suspense dates for all products and actions
within the series.
4. Submit to supervisor for approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
3-58
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Develop a PSYOP Transmission Matrix
331-305-0237
Conditions: Given the requirement to coordinate PSYOP transmissions with electronic warfare activity
occurring in the supported unit’s area of operations (AO), and given a series concept work sheet (SCW),
series execution matrix (SEM), and a completed target audience analysis work sheet (TAAW).
Standards: Complete a PSYOP transmission matrix for each product in a series that requires electronic
warfare coordination. Submit to supervisor for approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. List the PSYOP product number.
2. Annotate the transmission times.
3. List the type of transmission.
a. Radio.
b. Television.
c. Internet.
d. Telephone (landline or cellular).
e. Fax machine.
4. List the dates for each transmission.
5. List the frequency requested.
6. List the transmitter location.
7. List the transmitter power in kilowatts.
8. List the name of organization conducting transmission.
9. Submit to supervisor for approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
28 August 2008
STP 33-37F14-SM-TG
3-59
Chapter 3
Subject Area 4
Phase IV: Product Development and Design
Develop a PSYOP Product Concept
331-305-0200
Conditions: Given a completed target audience analysis work sheet (TAAW), series concept work sheet
(SCW), series dissemination work sheet (SDW), series execution matrix (SEM), a blank product/action
work sheet (PAW), and FM 3-05.301, Psychological Operations Process Tactics, Techniques, and
Procedures.
Standards: Produce a technical description of a product prototype. Include the message for visual
products ensuring the content is appropriate for an informative, persuasive, or directive PSYOP product,
with the arguments delivered using an appeal/tactic appropriate for the target audience’s (TA’s) current or
projected situation. Summarize key points for audio/audiovisual products including sound effects, formats,
major shots, and transitions. Include rudimentary sketches for visual products, or storyboards to
supplement the verbal description of audio/audiovisual products, and list all symbols, graphics, pictures,
colors, and textures used. Record information on a PAW in accordance with the steps outlined in
FM 3-05.301, Chapter 4, and submit for approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Record the following from the TAAW, SCW, SDW, and/or SEM.
a. Product/action number on line 1.
b. PSYOP objective on line 2.
c. Supporting PSYOP objective on line 3.
d. Series number/related products on line 4.
e. TA on line 5.
2.
Refine the PSYOP argument and symbols on line 6.
a. Develop arguments based upon the current stage the TA is in and/or the
immediate behavior objective. (Select the most appropriate product type.)
(1) Informative products: Educates and informs a TA by presenting facts.
(2) Persuasive products: Influences a TA by arguing with logic or
emotion.
(3) Directive products: Gives specific instructions on how to comply with a
request or action.
b. Create the main argument.
(1) Summarize the conclusion (behavior/action/attitude the TA is to
adopt).
(2) List the major premise (reason/vulnerability that motivates the TA).
c. Create the supporting arguments (additional motivation to accept the main
argument).
(1) List the facts and statistics.
(2) List the additional vulnerabilities.
(3) Address the cause/effects of current and desired behavior.
d. Determine the appeals (approach to present the main argument that will
gain the TA's attention and interest).
e. Select the persuasion techniques/tactics (methods to increase the
effectiveness of the supporting arguments).
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28 August 2008
MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
f.
Select the symbols (objects that can invoke an emotion or thought).
(1) Symbols must be recognizable by the TA.
(2) Symbols must have meaning for the TA.
(3) Symbols must convey or support the argument.
3.
Describe the Type of Media on line 7.
a. Audio (radio broadcasts, loudspeaker broadcasts, telephone, speeches).
b. Visual (leaflet, handbill, newspaper, magazine, posters, novelty items,
Internet, text messages).
c. Audiovisual (television advertisement, movies, plays, public speeches).
d. Technical aspects for prototype design (paper size/weight, transmission
conventions).
4.
Record the prototype suspense date from SEM on line 8.
5.
Describe the product/action concept on line 9.
a. Concept line (developed from the refined PSYOP arguments/appeals/
tactics).
(1) Write the exact wording of the message for visual products.
(2) Summarize the key points for audio and audiovisual products.
b. Detailed description of prototype (tone of narration, symbols, graphics,
pictures, colors, textures, exact sizes, and locations on product).
c. Sketches included for clarification (if necessary).
d. Storyboard provided to supplement the verbal description of the product.
6.
Recommend the additional pretest guidance on line 10 (as needed).
a. Determine specific points to be pretested to determine maximum
effectiveness.
(1) Vulnerabilities.
(2) Appeals.
(3) Tactics.
b. Describe methodology used to conduct pretest.
(1) Type of sample.
(2) Location.
7.
Recommend the additional posttest guidance on line 11 (as needed).
a. Determine specific points to be posttested.
(1) Degree of acceptance of the arguments necessary to advance to next
stage of products.
(2) Future direction of behavior.
b. Describe methodology used to conduct posttest.
(1) Type of sample.
(2) Location.
8.
Submit the completed PAW with the appropriate TAAW, SCW, SEM, and
SDW to the supervisor for approval.
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Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-62
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Supervise the Design of a Visual PSYOP Product Prototype
331-305-0201
Conditions: Given the requirement to supervise the design of a visual PSYOP product, a completed
target audience analysis work sheet (TAAW), a series concept work sheet (SCW), a product/action work
sheet (PAW), a translator, visual product development equipment, appropriate aids (automated data
processing software and graphic design equipment), and FM 3-05.301, Psychological Operations
Process Tactics, Techniques, and Procedures.
Standards: Supervise the design of a visual product prototype following the requirements laid out in the
PAW and adhering to the elements and principles of layout in accordance with FM 3-05.301, Chapter 4.
Confirm the message content is appropriate for an informative, persuasive, or directive PSYOP product,
with the arguments delivered using an appeal/tactic. Submit the prototype for approval and pretesting.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Review the PAW for guidance and instructions for the visual product.
a. PAW Step 6: PSYOP arguments and symbols.
b. PAW Step 7: Media description.
c. PAW Step 9: Product/action concept.
2.
Design a prototype for print using the following:
a. Principles of layout.
(1) Balance (formal, informal, informal diagonal, grouping).
(2) Eye direction (suggestive, sequential).
b. Elements of layout.
(1) Format.
(2) Display lines.
(a) Headlines.
(b) Subheadlines.
(c) Captions/cut lines.
(3) Illustrations/photographs (to aid the nonreader).
(4) Copy text.
(5) White space.
3.
Confirm the message is appropriate for the category of PSYOP product
produced.
a. Informative products: Educates and informs a TA by presenting facts.
b. Persuasive products: Influences a TA by arguing with logic or emotion to
generate interest and/or increase motivation.
c. Directive products: Gives specific instructions on how to comply with a
request or action.
4.
Confirm the appeal/tactics are appropriate for message.
a. An appeal is used to deliver the main argument.
b. A tactic is used to enhance the effectiveness of supporting arguments.
5.
Translate the product utilizing a translator.
6.
Verify the translation with a second translator.
7.
Submit for review, approval, and pretesting.
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Chapter 3
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-64
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Create an Audio PSYOP Product Prototype
331-305-0202
Conditions: Given the requirement to write, translate, and record an audio script; a completed target
audience analysis work sheet (TAAW); series concept work sheet (SCW); a product/action work sheet
(PAW); a translator; and audio recording equipment.
Standards: Create an audio product prototype following the requirements in the PAW, and adhering to
the principles of script development and applicability of the script. Write the message content
appropriately for an informative, persuasive, or directive PSYOP product, with the arguments delivered
using an appeal/tactic. Submit the recorded prototype product for approval and pretesting.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Review the PAW for guidance and instructions for the audio product.
a. PAW Step 6: PSYOP arguments and symbols.
b. PAW Step 7: Media description.
c. PAW Step 9: Product/action concept.
2.
Select the appropriate category for the PSYOP product produced.
a. Informative products: Educates and informs a TA by presenting facts.
b. Persuasive products: Influences a TA by arguing with logic or emotion to
generate interest and/or increase motivation.
c. Directive products: Gives specific instructions on how to comply with a
request or action.
3.
Develop the script.
a. Confirm length of time for script from the PAW.
b. Tailor to the appropriate situation.
c. Attract listener’s attention immediately.
d. Write the bottom line up front argument at the beginning.
e. Use phrases that are easily understandable by the TA.
f.
Repeat key phrase (punch lines) for understanding.
g. Broadcast in the appropriate tone.
h. Include instructions when requesting specific performance by TA.
i.
Personalize the message to the specific TA members being targeted.
j.
Avoid antagonizing the TA.
4.
Develop the script with the appropriate application for the mission.
a. Radio message.
b. Offensive operations.
c. Exploitation broadcasts.
d. Area defense broadcasts.
e. Retrograde operations.
f.
Stability operations.
g. Contingency scripts.
5.
Insert sound effects and transitions into the script.
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
6. Develop the appeal/tactics appropriate to the TA.
a. Use an appeal to deliver the main argument.
b. Use a tactic to enhance the effectiveness of supporting arguments.
7. Give the audio product to the translator to translate into appropriate target
language.
8. Verify the translation with a second translator.
9. Record the message using available recording equipment.
10. Record in English and the target language.
11. Submit to supervisor for review, approval, and pretesting.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-66
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Design an Audiovisual PSYOP Product Storyboard
331-305-0203
Conditions: Given the requirement to design a storyboard, a completed target audience analysis work
sheet (TAAW), a series concept work sheet (SCW), a product/action work sheet (PAW), a translator, and
FM 3-05.301, Psychological Operations Process Tactics, Techniques, and Procedures.
Standards: Design an audiovisual product storyboard following the guidelines in accordance with
FM 3-05.301, Chapter 4. Write message content appropriately for an informative, persuasive, or directive
PSYOP product, with the arguments delivered using an appeal/tactic. Submit the prototype product for
approval and pretesting.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Review the PAW for guidance and instructions.
a. PAW Step 6: PSYOP arguments and symbols.
b. PAW Step 7: Media description.
c. PAW Step 9: Product/action concept.
2.
Confirm the category for the PSYOP product produced.
a. Informative products: Educates and informs a TA by presenting facts.
b. Persuasive products: Influences a TA by arguing with logic or emotion to
generate interest and/or increase motivation.
c. Directive products: Gives specific instructions on how to comply with a
request or action.
3.
Develop the script.
a. Tailor to the appropriate situation.
b. Attract listener’s attention immediately.
c. Write the bottom line up front argument at the beginning.
d. Use phrases that are easily understandable by the TA.
e. Repeat key phrase (punch lines) for understanding.
f.
Include instructions when requesting specific performance by TA.
g. Personalize the message to the specific TA members being targeted.
h. Avoid antagonizing the TA.
4.
Develop the appeal/tactics appropriate to the TA.
a. Use an appeal to deliver the main argument.
b. Use a tactic to enhance the effectiveness of supporting arguments.
5.
Refine the storyboard from the PAW, including—
a. Stage and camera directions.
b. Dialogue cues.
c. Visual displays.
d. Sound effects.
e. Formatting.
f.
Major shots and transitions.
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
6. Translate the script and storyboard.
7. Verify the translation with a second translator.
8. Submit to supervisor for review, approval, and pretesting.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-68
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Prepare a Pretest/Posttest Questionnaire
331-305-0216
Conditions: Given a target audience analysis work sheet (TAAW), product/action work sheet (PAW),
PSYOP product, series control work sheet (SCW), series execution matrix (SEM), and a requirement to
develop a questionnaire and the intended data-gathering approaches for the survey.
Standards: Develop a questionnaire; translate the survey questionnaire; and submit the questionnaire for
pretesting, approval, and further action.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Review the PAW for specific pretest/posttest guidance.
2. Select the type and sample size of the target audience (TA) to be used.
3. Become familiar with the supporting Psychological Operations objective
(SPO), series, and products.
4. Develop the administrative section of the questionnaire.
a. Briefly state the purpose of the questionnaire without biasing future
responses.
b. Briefly state why the respondent was selected.
c. State what the data is for.
d. Describe the format of the questions.
e. Describe how the respondent’s confidentiality and/or anonymity will be
protected.
f.
Include instructions for completing the questionnaire.
5. Draft the identification questions.
a. Include only relevant data that describes the TA.
b. Use questions that identify measurable demographic characteristics (for
example, gender, age, occupation, family size, education, and ethnic
group).
6. Draft the pretest/posttest questions to include the following:
Note: Concepts can be measured by a single question or a series of questions.
a. Understanding. (Are the key messages conveyed by the PSYOP
product/series clearly understood by the TA?)
b. Acceptance of the PSYOP argument. (Is the TA likely to engage in the
desired behavior as a result of arguments presented in the product/
series?)
c. Exposure. (Has the TA read/heard/seen any of the PSYOP series? To
what extent?) Use during posttest only.
7. Revise all the questions on a new page, sheet, or form.
a. Choose common, simple, direct, and unambiguous language.
b. Avoid conditional words such as could, should, and might.
c. Choose open-ended or closed-ended questions based upon—
(1) Length of potential response.
(2) Whether the categories of responses are known or unknown.
(3) Whether response space is limited or unlimited.
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
d. Avoid objectionable questions.
e. Avoid hypothetical questions.
f.
Avoid bias.
g. Avoid condescending tones.
h. Keep questions short.
i.
Make questions specific.
j.
Tailor the questions for specific social contexts or encounters (for
example, personal interview, phone interview, mailed questionnaire, email
surveys, or Web-based surveys).
8.
Order and format the questions.
a. Order questions so the entire survey establishes rapport and trust.
(1) Move from topically relevant and important but easy questions to
detailed substantive questions.
(2) Move from detailed substantive questions to background or
demographic questions.
b. Consider that answers to preceding questions may affect answers to later
questions.
c. Group questions on similar topics.
d. Logically order sequential or branching questions.
e. Group questions together that share response categories.
9.
Translate the questionnaire.
a. Submit the questionnaire for translation by an interpreter/translator.
b. Upon receipt of the translated copy, submit the translated copy to a
second translator for back translation.
c. Compare the original questionnaire to the back translated version and
adjudicate any discrepancies.
10. Maintain a copy of all drafts and final versions of work.
11. Package and submit the English and translated copy of the questionnaire,
TAAW, PAW, PSYOP product, SCW, and SEM to the supervisor for
approval and further action.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-70
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Pretest a PSYOP Product
331-305-0214
Conditions: Given the requirement to evaluate a PSYOP product prototype, a pretest questionnaire,
guidance on the methodology to implement the questionnaire, target audience analysis work sheet
(TAAW), product/action work sheet, and access to the specified target audience (TA).
Standards: Conduct the pretest in accordance with the implementation guidance; compile results; and
submit the compiled data, raw data, and any remarks or recommendations to the supervisor for review
and approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Review the TAAW for the TA to be tested.
2.
Review the product to be tested.
a. Gain understanding on how the product is supposed to affect the TA.
b. Become familiar with other products in the series.
c. Become familiar with the supporting Psychological Operations objective
(SPO).
3.
Review the survey questionnaire.
a. Review the questions selected.
b. Review types of responses that are required.
4.
If an interpreter is needed to support the survey—
a. Familiarize the interpreter with the population frame of the survey.
b. Review the survey questionnaire with the interpreter.
5.
Conduct coordination for external assets or support required to conduct the
survey.
6.
Rehearse conducting the survey.
7.
Conduct the pretest.
a. Maintain a log of all pretest activities.
b. Make a copy of all completed surveys.
c. Conduct follow-up activities as required by the survey instructions.
8.
Compile the data on pretest results.
a. Organize the data rows by respondent and product number.
b. Organize data columns by respondent characteristics and instrument
questions.
c. Make any necessary charts or graphs from the compiled data.
9.
Analyze the pretest findings.
a. Identify counterarguments from the TA.
b. Identify recurring comments/patterns/trends in the results.
c. Identify critical/major deficiencies by category.
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(1) Understanding. (Does the TA understand/comprehend the message?)
(2) Acceptance. (Is the TA likely to engage in the desired behavior as a
result of arguments, appeals, and persuasion technique?)
d. Determine the degree to which this particular product or action may
motivate or did motivate the respondents to action, counteraction, or
inaction.
(1) Determine any relationships to other PSYOP products/actions within
the series.
(2) Determine relationships to any unrelated/competing products or
events.
e. Recommend changes.
(1) Changes to a product/series.
(2) Change to the PSYOP argument.
(3) Refinement of TA.
f.
Summarize results.
10. Make a copy of the raw data gathered.
11. Make a copy of the compiled data.
12. Record any remarks from the survey not captured in the data to include
recommendation for acceptance, modification, or cancellation based on
observations.
13. Submit the raw and compiled data and any remarks or recommendations to
the supervisor.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-72
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Posttest a PSYOP Series
331-305-0215
Conditions: Given the requirement to evaluate the effect of the argument on the intended target
audience (TA), the acceptance and availability of a PSYOP series, a posttest questionnaire, pretest
results, target audience analysis work sheet, product/action work sheet, series execution matrix, and
access to a TA exposed to PSYOP products and/or actions.
Standards: Compile the results of posttesting and submit a summary report to the supervisor for review,
approval, and further action.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Identify the methods to be used for posttesting:
a. Individual interviews.
b. Surveys—survey sampling.
(1) Probability samples.
(2) Nonprobability samples.
2.
Conduct the posttest.
a. Individual interviews.
b. Surveys—responsive actions.
3.
Compile the data on posttest results.
a. Exposure. (Has the TA read/heard/seen any of the PSYOP series? To
what extent?)
b. Understanding. (Are the key messages conveyed by the PSYOP series
clearly understood by the TA?)
c. Acceptance of the PSYOP argument. (Is the TA likely to engage in the
desired behavior as a result of arguments presented in the series?)
d. Comments from TA (counterarguments).
4.
Analyze the posttest findings.
a. Identify recurring comments/patterns/trends in the results.
b. Identify critical/major deficiencies by the following categories:
(1) Exposure.
(2) Understanding.
(3) Acceptance.
c. Determine the degree to which the PSYOP series motivates the
respondents to action, counteraction, or inaction.
d. Recommend changes.
(1) Changes to a product/series.
(2) Change to the PSYOP arguments.
(3) Changes to dissemination.
(4) Further refinement of TA.
e. Summarize results.
5.
Recommend acceptance, modification, or cancellation based on analysis.
6.
Submit the results to supervisor.
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Chapter 3
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-74
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Supervise the Development and Design of Products and Actions
for a PSYOP Series
331-37A-0476
Conditions: Given the requirement to develop products and actions for a PSYOP series, national
security strategy, national military strategy, Joint Psychological Operations Supplement to the Joint
Strategic Capabilities Plan, theater security cooperation plan, United States Embassy mission
performance plan/expanded-transregional PSYOP program, special PSYOP assessments, special
PSYOP studies, the supported unit’s mission, the results of the military decision making process, a
completed target audience analysis work sheet (TAAW), a series concept work sheet (SCW), a series
dissemination work sheet (SDW), and a series execution matrix (SEM).
Standards: Approve product/action work sheets (PAWs) as the framework for product design in a
PSYOP series, and approve product prototypes for pretesting.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Review the documents produced during Phase III, Series Development.
a. Review the SCW.
(1) Arguments.
(2) Media types employed.
(3) Number of each media type.
(4) Arguments used in each product.
(5) Staging of the series.
b. Review the SDW.
(1) Duration of each product’s dissemination.
(2) Timing of each product and action.
(3) Frequency of each product and action.
(4) Location of each product and action.
(5) Placement of each product and action.
(6) Quantity of each product and action.
c. Review the SEM.
(1) Confirm product and action coordination and synchronization.
(2) Determine suspense dates for prototypes.
(3) Confirm timeline for product development.
(4) Confirm series stages and decision points for stage execution.
2.
Assign the PAW development tasks in accordance with (IAW) the timeline
established on the SEM.
3.
Ensure one PAW is completed for each product and action on the SDW.
a. Ensure that the PAWs are completed IAW the SCW.
b. Ensure that the PAW format contains the following information:
(1) Product number.
(2) PSYOP objective.
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GO
NO-GO
(3) Supporting PSYOP objective.
(4) Series number/related products.
(5) Target audience (TA).
(6) Arguments/symbols.
(7) Media type.
(8) Product suspense.
(9) Product concept.
c. Verify the product concept supports the appropriate supporting arguments
and is based upon guidance from the TAAW.
4. Approve the PAWs for product prototype development.
5. Supervise the development of PSYOP product prototypes.
a. Ensure the product prototype reflects the proper style and format for the TA.
b. Determine if the prototype is within the production capabilities of the
supported unit, country team, or PSYOP support element.
6. Submit recommended PSYOP actions to the supported unit for coordination,
planning, and execution.
7. Submit for pretesting/war gaming and make necessary changes.
8. Evaluate the results of pretesting.
9. Submit final series prototypes to internal review board.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-76
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28 August 2008
MOS/Skill Level Tasks
Subject Area 5
Phase V: Approval
Submit a PSYOP Series for Approval
331-37A-0477
Conditions: Given the requirement to obtain approval for PSYOP series/product prototypes in support of
ongoing operations, a completed series concept work sheet (SCW), series dissemination work sheet
(SDW), series execution matrix (SEM), product/action work sheet (PAW) index, target audience analysis
work sheet (TAAW), Psychological Operations transmission matrix (PTM), the supported unit’s operation
order, the PSYOP tab or appendix, and access to digital information systems.
Standards: Write an executive summary for the series, and staff the PSYOP series through the series
approval chain. Obtain authorization to execute series.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Write an executive summary for the series. This summary describes the series
concept for the supported commander. The executive summary should, at a
minimum, contain the—
a. PSYOP objective.
b. Target audience.
c. Behavior to change (supporting PSYOP objective).
d. Media used.
e. Military units involved.
f.
Timeline schedule (stages and decision points for the series in general
terms).
g. Geographic locations where the series will be executed.
h. Following enclosures:
(1) Enclosure 1 - Executive summary for the series.
(2) Enclosure 2 - SEM.
(3) Enclosure 3 - PAW index.
(4) Enclosure 4 - TAAW.
(5) Enclosure 5 - SCW.
(6) Enclosure 6 - SDW.
(7) Enclosure 7 - PTM.
2.
Staff the completed series approval package through the PSYOP approval
chain.
3.
Conduct information or decision briefings as required to facilitate staffing.
4.
Prepare input to the supported unit fragmentary order to the base order.
5.
Obtain written authorization to execute PSYOP series.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
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PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-78
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Subject Area 6
Phase VI: Production, Distribution, and Dissemination
Disseminate an Audio Product Using a Loudspeaker System
331-305-0212
Conditions: As a member of a tactical PSYOP team given the requirement to disseminate an audio
product utilizing the family of loudspeakers, the supported unit’s operation order, the audio product and a
loudspeaker system (man-pack or vehicle-mounted), and a specific target audience (TA).
Standards: Occupy and set up a broadcast position, and disseminate the audio product utilizing the
loudspeaker system to a selected TA according to the supported commander’s intent.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Inventory the system being utilized.
a. Replace/repair missing/damaged equipment.
b. Insert the required number of BA390 rechargeable batteries or BA5590
batteries into the battery box being careful not to damage the socket pins
(man-pack system).
c. Ensure there are spare batteries for all accessories.
2.
Energize the system by turning the toggle switch to the ON position.
3.
Operate the system.
a.
Microphone.
(1) Hold the select button down until the microphone light emitting diode
(LED) illuminates, and then release the button.
(2) Hold the speaker button down three seconds, listen for a pop, and
then release the button.
(3) Adjust the volume as needed.
(4) Hold the microphone 1 inch from mouth, and speak clearly.
b.
Cassette/digital media player.
(1) Hold the select button down until the cassette/auxiliary (AUX) LED
illuminates, and then release the button.
(2) Ensure the AUX patch cord is connected correctly into the remote.
(3) Hold the speaker button down three seconds, listen for a pop, and
then release the button.
(4) Press play on the media device.
(5) Adjust the volume on the remote/device as needed.
c.
Minidisk player.
(1) Hold the select button down until the LED illuminates, and then
release the button.
(2) Ensure the AUX patch cord is connected correctly into the remote.
(3) Hold the speaker button down three seconds, listen for a pop, and
then release the button.
(4) Press play on the minidisk player.
(5) Adjust the volume on the remote/device as needed.
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NO-GO
d.
Digital voice recorder (DVR) (to record).
(1) Hold select button down until the DVR indicator illuminates, and then
release the button.
(2) Hold select button down until the play and record indicator illuminates,
and then release the button.
(3) Press the record (REC) button down until REC illuminates, and then
release the button and begin recording the message.
(4) Press REC again to end the message recording.
e.
DVR (to play back).
(1) Hold the speaker button down for three seconds, listen for a pop, and
then release the button.
(2) Hold the select button down until the DVR indicator illuminates, and
then release the button.
(3) Press and hold play button; message will play.
(4) Adjust volume as needed.
f.
Wail.
(1) Hold the select button down until the wail LED illuminates, and then
release the button.
(2) Hold the speaker button down for three seconds, listen for a pop, and
then release the button.
(3) Adjust the volume as needed.
g.
Wireless remote.
(1) Connect the cable from the wireless transmitter to the headset.
(2) Connect the locknut end of the receiver cable to the remote
receptacle labeled “CASS” (cassette).
(3) Connect the other end of the receiver receptacle labeled “OUTLET.”
(4) Turn the switch on.
(5) Adjust the volume as needed.
(6) Turn the transmitter audio button on.
(7) Speak clearly.
4.
Prepare for dissemination.
a. Conduct a sound check of the loudspeaker.
b. Ensure that there is a backup copy of the product.
c. Participate in supported unit mission rehearsals.
5.
Disseminate the message.
a. Move to the broadcast area.
b. Ensure that security is set.
c. Account for environmental and terrain obstacles (for example, wind, rain
buildings, or vegetation) that may affect transmission.
d. Broadcast message.
6.
Look for impact indicators during and after broadcast.
7.
Recover the loudspeaker system after the broadcast.
8.
Perform precombat checks.
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MOS/Skill Level Tasks
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
a.
Inventory the system.
(1) Replace missing/damaged equipment.
(2) Ensure spare batteries are available for loudspeaker and all
accessories.
(3) Ensure recorded message plays without error and alternate copy is
available.
b.
Prepare loudspeaker for operation.
(1) Insert three BA 390 rechargeable or three BA 5590 lithium batteries
into the amplifier/battery box being careful to avoid damage to the
socket pins.
(2) Connect 6-foot speaker cable to the junction box on the speaker array
assembly, and then attach speaker cable to the amplifier/battery box.
(3) Connect control module assembly to amplifier/battery box with 6-foot
control cable.
(4) Connect the headset or H250 handset to the microphone/headphone
(MIC/HDPH) outlet on the control module.
(5) Ensure system is receiving power by turning power switch on the
amplifier/battery box to the “ON” position. Note: Lights will flash on
control module.
c.
Perform functions checks of systems components.
(1) Set volume to its lowest level by holding the “LOW” volume push
button on the control module until the “VOLUME” indicator display
shows no bars illuminated.
(2) Press the “HIGH” volume push button until one bar illuminates in the
“VOLUME” indicator display.
(3) Press the “FUNCTION” push button and “SELECT” push button until
“WAIL” indicator is illuminated, and then release push button.
(4) On control module, press “SPK ON/OFF” push button until “SPK ON”
indicator illuminates.
(5) On control module, press “HIGH” push button until “WAIL” sound is
noticed from speakers.
(6) Ensure that sound is produced from all speakers on speaker array
assembly.
(7) Lower volume and turn off system.
9.
Move to broadcast position.
10. Occupy broadcast position.
a. Team conducts halt prior to entering selected broadcast position.
b. Team leader (TL) ensures security is set and moves forward to inspect
broadcast position.
c. TL checks for the following:
(1) Presence of threat forces.
(2) Concealment from threat observation.
(3) Cover from threat fires.
(4) Terrain that may interfere with broadcast (buildings, vegetation, and
so on).
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NO-GO
(5) Avenues of approach to broadcast position and routes for evacuation
of broadcast position.
d. TL determines suitability of broadcast position and calls in coordinates of
new location if moving from planned position.
e. TL verifies target area of broadcast.
f.
Assistant team leader (ATL) powers up system and informs the TL that
the system is ready.
g. Team moves forward into broadcast position and establishes 360-degree
security.
h. TL assesses environmental factors and distance to target, and directs ATL
where to aim the loudspeaker.
i.
TL informs higher headquarters that team is set and prepared to
broadcast.
11. Disseminate the message. (Select one method for evaluation.)
a. Microphone.
(1) Hold the “SELECT” push button down for three seconds, listen for a
pop, and then release the button.
(2) Hold the “SPK ON/OFF” push button down for three seconds, listen
for a pop, and then release the button.
(3) Adjust the volume as needed.
(4) Hold the microphone or H250 handset one inch from mouth, and
speak clearly.
(5) Press “LOW” volume push button until all “VOLUME” indicators are
extinguished, and press “SPK ON/OFF” push button to turn off
speakers.
b. Cassette/digital media player.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
3-82
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Employ an Interpreter
331-305-0204
Conditions: Given a mission to communicate with a member of the target audience (TA) in a foreign
language, a pool of qualified interpreters, the supported unit’s plan, PSYOP tabs or appendix, and an
operation order.
Standards: Employ an interpreter from the available unit pool of interpreters. Make the selection based
upon language skills, intellect, technical ability, reliability, and loyalty. Integrate the interpreter into the
team prior to mission execution.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Screen the unit’s pool of interpreters using the following guidelines.
a. Language skill.
(1) Ensure the interpreter is a native speaker.
(2) Check for the interpreter’s English fluency.
b. Intellect.
(1) Identify education level of the interpreter.
(2) Determine level of alertness and ability to grasp concepts easily
and quickly.
c. Technical ability: Ensure that the interpreter has knowledge on the areas
critical to the mission’s success.
d. Reliability/loyalty.
(1) Stress local concept of time.
(2) Ensure the interpreter does not present a risk to operational security
(local/nonlocal).
(a) Monitor interpreter for hidden agenda. (Use a second interpreter
for checks and balances.)
(b) Allow access to only mission-essential information.
2.
Integrate the interpreter into the element.
a. Build rapport with interpreter.
(1) Obtain information from interpreter pool manager.
(2) Avoid overaggression when dealing with interpreter.
(3) Use tact when communicating with the interpreter.
(4) Acknowledge the interpreter’s importance and skill.
b. Training/orientation of the interpreter.
(1) Stress the following during this step:
(a) Importance of the training/interview.
(b) Specific objectives of the encounter/mission.
(2) Provide an outline of interview session (questions).
(3) Provide a timeline to the interpreter for the mission.
(4) Provide a copy of the intended message to the interpreter.
(5) Give copies of handout material/products to the interpreter.
(6) Give general background information on subject.
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NO-GO
(7) Provide glossary of specialized technical terms to the interpreter.
c. Implement force protection.
(1) Alternate work schedules for interpreters to prevent patterns of
movement.
(2) Give instructions on antiterrorism and force protection.
(3) Ensure interpreter has appropriate uniform and personal protection
equipment (helmet, body armor, gloves, and protective mask).
(4) Give instructions on use of communications equipment.
d. Premission planning.
(1) Select appropriate site (and setup) for encounter.
(2) Instruct interpreter to mirror your tones and reactions (interpreter’s
personal interjections can jeopardize the mission).
(3) Select method for speaking through the interpreter (simultaneous or
alternating).
(4) Instruct interpreter to relay all questions asked by the TA immediately
during the session.
(5) Concentrate on building rapport between Soldier, interpreter, and TA.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are up. If SECRET
Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a hard-copy
product clearly marked to show that is actually UNCLASSIFIED, for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
3-84
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Plan a Face-to-Face Communication Mission
331-305-0225
Conditions: Given a requirement to conduct face-to-face dissemination; a team (comprised of interpreter,
recorder, and security element); scenario that outlines location, approved Psychological Operations
objectives (POs), supporting Psychological Operations objectives (SPOs), PSYOP series, or PSYOP tab
or appendix; public affairs officer (PAO) talking points; local situation; target audience (TA) analysis work
sheet; and the face-to-face encounter outline (FFEO).
Standards: Plan a mission to conduct face-to-face communication to convey a PSYOP argument and
prepare the plan on an FFEO.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Begin planning.
a. Review information and intelligence for the local area.
b. Determine if there are known key communicators near dissemination
location.
c. Request security element from the supported unit (theater-specific
requirements should be taken into account for the scenario).
d. Issue warning order.
e. Select TA if not assigned.
f.
Determine dissemination location (if not assigned).
g. Review PAO-approved talking points.
h. Review priority intelligence requirements (PIRs) and information
requirements (IRs).
i.
Select primary and alternate routes into and out of the dissemination
location.
j.
Designate team member roles.
k. Determine security posture prior to mission (team leader, assistant
team leader, and assigned security element).
2.
Outline the face-to-face encounter.
a. Determine the SPO that is to be addressed.
b. Select arguments to be used.
c. Select rapport-building technique.
d. Outline presentation of the main and supporting arguments to the TA.
e. War-game possible questions or objections that may arise with the entire
team.
f.
Determine answers to questions or concerns that may arise during the
face-to-face meeting.
Note: Refer to task number 331-305-0212 for field interview techniques.
3. Develop the plan and outline methods for closing the meeting.
a. Actions taken if the encounter goes well.
b. Actions taken if the encounter goes poorly.
c. Actions taken if threat level increases.
4. Complete an FFEO.
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Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
3-86
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Plan an Aerial Dissemination Mission
331-305-0227
Conditions: Given a target area, current winds aloft information, applicable maps, computation tables, a
blank leaflet work sheet, and a protractor.
Standards: Compute a leaflet drop in accordance with the performance measures and FM 3-05.301,
Psychological Operations Process Tactics, Techniques, and Procedures, Appendix C, and submit results
to supervisor.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Determine the supported commander’s intended target area coverage.
a. Coordinate through supported S-3 for aircraft for air operations.
b. Identify location of targets.
c. Recommend type of dissemination platform (should be organic to the
supported unit).
d. Obtain winds aloft data every 1,000 feet up to 10,000 and every 2,000
feet thereafter up to the proposed drop altitude.
e. Identify desired density (between 10 and 30 per 100 meters squared
depending on terrain and population).
f.
Identify collateral considerations.
(1) National boundaries.
(2) No-fly zones.
(3) Water.
(4) Friendly areas.
2.
Complete the leaflet calculation work sheet.
a. Determine SIZE of leaflet, and record on the work sheet.
b. Determine WEIGHT OF PAPER, and record on the work sheet.
c. Determine if AUTOROTATOR or not, and record on the work sheet.
d. Determine LEAFLETS PER POUND, and record on the work sheet.
e. Determine GROUND RATE OF DESCENT, and record on the work
sheet.
f.
Determine CLOUD SPREAD FACTOR, and record on the work sheet.
g. Determine number of leaflets in mission.
h. Determine from ground zero of target area up to the function point (FP)
release altitude of leaflets, altitude, descent rate, wind speed, drift
(volume x wind speed), and azimuth for every significant change in
WIND DRIFT data from the most current winds aloft report, and record
on the work sheet.
i.
Identify center of target area on the map, and mark with an “X.”
j.
Place the center of the protractor over the “X” in correct grid-magnetic
(G-M) angle alignment, and then begin plotting drift distance in nautical
miles from the lowest to highest altitude “end to end” until the FP is
reached. This will give you a “leaflet drift line.”
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
k.
Mark rate of descent along the leaflet drift line in 2,000-foot increments
down to 10,000 feet and 1,000-foot increments thereafter, ensuring no
obstacles block the descent to the target area.
l.
Draw a straight line from the “X” to the FP, measure in nautical miles, and
record this distance and the azimuth as NET DRIFT on the work sheet.
m.
Draw a straight line perpendicular from the net drift line to the farthest
point on the leaflet drift line. Measure in nautical miles, and record as
MAXIMUM DEVIATION on the work sheet.
n.
Use the formulas on the work sheet to determine MAJOR AXIS and
MINOR AXIS, and record.
o.
Along the net drift line, plot half the distance of the major axis to both
sides of the “X” and mark with two dots.
p.
Draw a line perpendicular to the net drift line through the “X,” plot half the
distance of the minor axis on both sides of the “X,” and mark with two
dots.
q.
Draw a rough oval connecting the four dots. This is a general ground
pattern where the leaflets should fall.
r.
Calculate the AREA using the formula on the work sheet, and record.
s.
Calculate the MEAN DENSITY using the formula on the work sheet, and
record.
t.
Calculate DENSITY from the formula on the work sheet, and record.
u.
Increase/decrease quantity of leaflets or altitude to vary leaflet density and
area covered.
3.
Plan the aerial dissemination.
a. Coordinate with supported unit logistics officer (J/G/S-4) and higher
troop program unit for delivery of products.
b. Submit leaflet drop release points.
c. Coordinate flight routes, release points, and flight altitudes with supported
unit J/G/S-3 air, fire support element, and supporting aviation element.
d. Develop the concept of operations.
4.
Submit the plan to supervisor for approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
3-88
STP 33-37F14-SM-TG
28 August 2008
MOS/Skill Level Tasks
Subject Area 7
Phase VII: Evaluation
Report PSYOP-Relevant Information
331-305-0213
Conditions: Given the requirement to report all gathered PSYOP-relevant information, a prescribed
report format, and a reporting chain.
Standards: Compile and submit report to supervisor for review and approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
Note: All PSYOP elements report their activities and all PSYOP-relevant
information daily using a Psychological Operations report (PSYREP). The results
from polling, interviews, focus groups, and completed PSYOP assessments are
included as attachments to the PSYREP.
1.
Determine the appropriate reporting format from the following choices:
a. Supported unit format.
b. PSYREP.
c. Spot report.
2.
Review all the PSYOP-relevant information.
a. Categorize the information by priority.
b. Annotate sources of information.
c. Annotate date of information.
3.
Compile the information and write the report.
4.
Review the report for—
a. Accuracy: Accurately reflect the information obtained (who, what, where,
when, and why).
b. Clarity: Use simple sentences and understandable language. Use spell
check and grammar check.
c. Coherence: Present the information in a logical pattern based on standard
reporting formats.
d. Completeness: Report all information collected.
e. Timeliness: Report information as soon as operationally feasible.
f.
Classification and caveats.
5.
Submit the report to supervisor.
6.
Maintain an archive of all reports.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
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Chapter 3
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
3-90
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MOS/Skill Level Tasks
Conduct a PSYOP-Relevant Interview
331-305-0217
Conditions: Given a requirement to conduct an interview to obtain PSYOP-relevant information,
interpreter support, a list of questions, purpose for gathering the information, biographical information of
the interviewee, PSYOP-relevant information requirements (IRs), priority intelligence requirements (PIRs),
note-taking materials, access to the interviewee, recorder or assistant, and security.
Standards: Gather PSYOP-relevant information by using interpersonal communication skills. Use the
schedule of questions and control the interview. Compile notes into a report and submit report to the
supervisor.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Plan for the interview.
a. Review the purpose of the interview.
b. Review the current situation in the operational area.
c. Review the appropriate target audience analysis work sheet and/or
biographical information on the interviewee.
d. Coordinate for interpreter support (task number 331-305-0204).
e. Review all PIR/IRs.
f.
Identify which PIR/IRs are likely to be answered during the interview.
g. Review the list of questions to use during the interview.
h. Select a location for the interview. The interview should occur outside the
hearing and view of third parties and should be reasonably secure.
i.
Conduct reconnaissance of interview location at the same time of the day
and the same day of the week proposed for the interview.
2.
Prepare the interview.
a. Review sequence of questions to be used.
b. Select a primary and secondary approach technique.
c. Consider the purpose of the interview and review the following interview
characteristics for adoption into the overall interview method.
Survey Interview Characteristics
(1) It has a clear beginning and end.
(2) The same standard questions are asked of all respondents in the
same sequence.
(3) The interviewer appears neutral at all times.
(4) The interviewer asks questions and the respondent answers.
(5) The interview is almost always with one respondent alone.
(6) The interview has a professional tone and businesslike focus;
diversions are ignored.
(7) Closed-ended questions are common with rare probes.
(8) The interviewer alone controls the pace and direction of interview.
(9) The social context in which the interview occurs is ignored and
assumed to make little difference.
(10) The interviewer attempts to mold the communication pattern into the
standard framework.
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Chapter 3
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
Field Interview Characteristics
(1) The beginning and end are not clear; the interview can be picked up
later.
(2) The questions and the order in which they are asked are tailored to
specific people and situations.
(3) The interviewer shows interest in responses and encourages
elaboration.
(4) The interview is like a friendly conversational exchange, but with more
interviewer questions.
(5) The interview can occur in a group setting or with others in the area,
but varies.
(6) The interview is interspersed with jokes, asides, stories, diversions,
and anecdotes that are recorded.
(7) Open-ended questions are common, and probes are frequent.
(8) The interviewer and interviewee jointly control the pace and direction
of the interview.
(9) The social context of the interview is noted and seen as important for
interpreting the meaning of responses.
(10) The interviewer adjusts to the interviewee’s norms and language
usage.
d. Identify method or methods of recording to be used.
e. Obtain supporting materials needed for the interview (product prototypes).
f.
Conduct rehearsal with all support personnel at the proposed location, if
possible.
g. Conduct backbrief of mission.
3.
If possible, set up the interview site prior to the interviewee arriving.
4.
Conduct the interview.
a. Implement the selected approach technique.
b. Use the appropriate characteristics for the interview type.
c. Record interview.
5.
Clarify any unclear responses prior to ending the interview.
6.
Identify the appropriate time to end the interview.
a. Reinforce the approach strategy.
b. Coordinate for future interviews as appropriate.
7.
Prepare the report.
a. Gather all records of the event.
b. Review all records for PSYOP-relevant information, PIRs, and IRs.
(1) Categorize the information by priority.
(2) Note sources of information.
(3) Note date of information.
c. Compile the information and write the report.
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
d. Review the report for—
(1) Accuracy: Accurately reflect the information obtained (who, what,
where, when, and why).
(2) Clarity: Use simple sentences and understandable language. Use
spell check and grammar check.
(3) Coherence: Present the information in a logical pattern based on
standard reporting formats.
(4) Completeness: Report all information collected.
(5) Timeliness: Report information as soon as operationally feasible.
(6) Classification and caveats.
8. Maintain a copy of the report.
9. Submit the report to supervisor.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.302
FM 3-05.301
28 August 2008
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Chapter 3
Monitor Target Audience Behavior on a PSYOP Assessment Matrix
331-305-0240
Conditions: Given the requirement to monitor target audience (TA) behavior change, associated
spontaneous events, external influences, a blank Psychological Operations assessment matrix (PAM),
series concept work sheets, a series execution matrix, intelligence reports, PSYOP-relevant information,
and impact indicators.
Standards: Record impact indicators, spontaneous events, and external influences on a PAM for each
TA within a supporting Psychological Operations objective (SPO).
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Set up the PAM.
a. List the Psychological Operations objective (PO).
b. List the SPO under the associated PO.
c. List the assessment criteria for the SPO, and determine frequency to
record impact indicators:
(1) Daily.
(2) Weekly.
(3) Monthly.
d. List all TAs being assessed.
2.
Ensure the PSYOP assessment criteria are submitted for inclusion in the
supported unit’s intelligence collection plan.
3.
Record the impact indicators for each TA at appropriate intervals as the
information becomes available. (Note: Adjust intervals as necessary based
upon frequency of incoming impact indicators.)
4.
Record the spontaneous events that may impact a TA’s behavior (positive,
negative, or neutral) during each assessment period.
a. Review actionable intelligence.
b. Review situation reports.
5.
Record the external influences that may impact a TA’s behavior.
a. Friendly actions (for example, increased coalition-present patrols).
b. Neutral actions (for example, national holiday).
c. Hostile actions (for example, increased interethnic violence).
6.
Electronically file per unit standing operating procedure.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
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MOS/Skill Level Tasks
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
28 August 2008
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Chapter 3
Evaluate the Effectiveness of a PSYOP Series
331-37A-0490
Conditions: Given the requirement to evaluate the effectiveness of a PSYOP series by measuring
behavior change in a target audience (TA), the results of series posttesting, a series execution matrix
(SEM), and a completed Psychological Operations assessment matrix (PAM).
Standards: Complete the PSYOP evaluation report/summary to include the header, summary of results,
PSYOP supporting program/series information, behavior trends, relevant spontaneous events, review of
posttesting, conclusion, and suggested actions.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Fill out the header information.
a. Psychological Operations objective (PO).
b. Supporting Psychological Operations objective (SPO).
c. TA.
d. PSYOP series.
e. Period of evaluation.
f.
Date of report.
2.
Write a statement summarizing evaluation results.
3.
Summarize the details of PSYOP series execution (as per the SEM).
a. Execution timeline.
b. TA.
c. Media types.
d. Dissemination area.
4.
Document the behavior trends for the targeted behavior.
a. Review impact indicators.
b. Calculate change from periodic time sets (week, month, quarter).
c. Document overall behavior change during assessment period.
5.
List the relevant spontaneous events affecting behavior from the PAM.
6.
Summarize the results of series posttesting.
a. Exposure.
b. Understanding.
c. Acceptance.
7.
Write the conclusions.
a. Determine progress toward the SPO.
b. Estimate impact of the PSYOP series on TA behavior.
c. Explain how spontaneous events influenced the TA behavior.
d. Make recommendations.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
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MOS/Skill Level Tasks
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
28 August 2008
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Chapter 3
Subject Area 8
Supporting Critical Tasks
Analyze Propaganda Using the SCAME Approach
331-305-0207
Conditions: Given an original copy of a propaganda product and a translated copy; related spot reports;
related message, audience, reaction/response, carrier, and origin (MARCO) reports; related situation
reports; and access to open-source information, classified information, and current intelligence.
Standards: Analyze the propaganda product employing the source, content, audience, media, and effect
(SCAME) sequential approach to better facilitate the supported unit’s counterpropaganda effort. Record
the data or “unknown” for each item in the unit’s standardized format. Submit to supervisor for review and
approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Identify the source of the propaganda.
a. Identify the actor, the authority, and the author of the propaganda.
b. Identify dissemination source.
c. Determine the credibility of each element of the source with the target
audience.
d. Identify proper classification of the document (SCAME work sheet).
2.
Analyze the propaganda message content.
a. Identify the objective of the message.
b. Identify the arguments used.
c. Analyze the morale of the source (high/low).
d. Analyze any involuntary information in the message (news, opinions, and
entertainment).
e. Analyze any biographical information in the message.
f.
Analyze any economic information in the message with verified
information to reveal possible problems.
g. Analyze propaganda inconsistencies that may reveal source conditions.
h. Conclude the intent/agenda of the source.
3.
Identify the propaganda message audience.
a. List the apparent audiences.
(1) List the audience’s reaction to the message.
(2) List probable reasons each apparent audience was targeted.
b. Determine the intermediate audience.
(1) Determine each intermediate audience’s reaction to the message.
(2) Determine the reason each intermediate audience was targeted.
c. Determine the unintended audience.
(1) Determine each unintended audience’s reaction to the message.
(2) Determine the reason each unintended audience was targeted.
d. Determine the ultimate audience.
(1) Determine each ultimate audience’s reaction to the message.
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TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
(2) Determine the reason each ultimate audience was targeted.
4.
Analyze the media conveying the propaganda message.
a. Identify method of dissemination.
b. Determine transmission mode.
(1) Determine if overt.
(2) Determine if covert.
c. Determine frequency of dissemination.
d. Identify placement of the propaganda within a medium.
e. Identify or conclude place of origin.
f.
Classify technical characteristics.
(1) Identify frequency.
(2) Identify modulation.
(3) Identify signal strength.
(4) Identify retransmission station.
(5) Determine number of pages.
(6) Determine quality of paper.
(7) Determine print quality.
(8) Identify color/black and white.
5.
Analyze the propaganda message effectiveness.
a. Use the following information in analysis:
(1) Determine target audience responsive actions.
(2) Analyze participant reports.
(3) Analyze observer commentaries.
b. Evaluate the information gathered from responsive actions, participant
reports, and observer commentaries.
6.
Submit to supervisor for review and approval.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
28 August 2008
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Chapter 3
Report Propaganda Using the Spot Report Format
331-305-0208
Conditions: Given the requirement to report randomly encountered propaganda and a means of
communication.
Standards: Conduct rapid reporting of propaganda employing the eleven-line spot report format in
sequence, using the prescribed format report data or “unknown” for each item.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1. Report line 1, state date and time in date-time group (DTG) format
(Example, 041345RJUL07).
2. Report line 2, state unit call sign.
3. Report line 3, state type of enemy propaganda found.
4. Report line 4, state the propaganda message.
5. Report line 5, state location where reporting unit found the propaganda using
the universal transverse mercator (UTM) or 8-digit grid coordinate with military
grid reference system (MGRS) grid zone designator.
6. Report line 6, state the apparent origin of the propaganda or “unknown.”
7. Report line 7, state the time propaganda was found, using the DTG format.
8. Report line 8, state probable equipment needed to produce propaganda.
9. Report line 9, state sender’s assessment of target audience (TA) reaction to
the message.
10. Report line 10, state overall sender’s assessment of situation and any
clarification of report.
11. Report line 11, state authentication.
Evaluation Preparation: Setup: Provide the Soldier with adequate training and testing facilities, sufficient
time to review the task materials, pencil, paper, and needed resources. If computers are used for the
evaluation, ensure they have connectivity to the Internet and that target Web sites are accessible. If
SECRET Internet Protocol Router Network (SIPRNET) access is notional for an evaluation, provide a
hard-copy product clearly marked to show classification guidance; for example, CLASSIFIED FOR
TRAINING ONLY, UNCLASSIFIED SAMPLE, or CLASSIFICATION MARKINGS FOR TRAINING
PURPOSES ONLY. If classified sources are used, ensure SIPRNET connectivity and a secure training
site are available.
Evaluation Guidance: Score the Soldier GO if all task steps/performance measures are passed. Score
the Soldier NO-GO if any task step/performance measure is failed. If the Soldier scores NO-GO, ensure
that the Soldier understands his deficiencies and how to correct them. Allow sufficient time for the Soldier
to receive retraining, make the necessary corrections, and be retested on the material covered.
References
Required
Related
FM 3-05.301
FM 3-05.302
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MOS/Skill Level Tasks
Assess Propaganda Effects Using the MARCO Format
331-305-0209
Conditions: Given an original copy of a propaganda product and a translated copy; related spot reports;
related message, audience, reaction/response, carrier, and origin (MARCO) reports; related situation
reports; and access to open-source information, classified information, and current intelligence.
Standards: Assess propaganda effects upon the audience employing the MARCO sequential approach.
Record data or “unknown” for each item in the prescribed format. Submit to supervisor for review and
approval.
TASK STEPS AND PERFORMANCE MEASURES
GO
NO-GO
1.
Identify the propaganda message.
a. What does the propaganda say to do?
b. What is the objective of the message?
c. What, if any, persuasive argument is used?
d. What is the morale of the source?
e. Analyze any involuntary information in the message (news, opinions,
and entertainment).
f.
Analyze any biographical information in the message.
g. Analyze any economic information in the message.
h. Determine propaganda inconsistencies and inaccuracies.
i.
Obtain geographic information.
2.
Determine the propaganda message audience.
a. List apparent audiences.
(1) Determine each apparent audience’s perception of the message.
(2) Determine the reason each apparent audience was selected.
b. Determine the intermediate audience.
(1) Determine each intermediate audience’s perception of the message.
(2) Determine the reason each intermediate audience was selected.
c. Determine unintended audience.
(1) Determine each unintended audience’s perception of the message.
(2) Determine the reason each unintended audience was selected.
d. Determine the ultimate audience.
(1) Determine each ultimate audience’s perception of the message.
(2) Determine the reason each ultimate audience was selected.
3.
Determine the target audience’s (TA’s) response to assess propaganda
message effectiveness.
a. Use the following information in analysis:
(1) Determine TA response/reactions.
(2) Analyze participant reports.
(3) Analyze observer commentaries.
b. Evaluate the information gathered from responsive actions, participant
reports, and observer commentaries.
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